How to Add Life-Long Customers by Pursuing That 'Wow' Moment
To create these experiences, keep in mind the helpful acronym, BUMPER.
- Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
- Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
- Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
- Positive. Offering a memorable and positive experience, and customers will come back.
- Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
- Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.
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