Hershey's Head of Media Talks Leveraging Data to Create Content

Here's why data is actually an unlikely benefit for the creative development of the advertising industry.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker
1 min read
Opinions expressed by Entrepreneur contributors are their own.

To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of Marketing Week conference in Orlando, FL to meet with Charlie Chappell, the head of Integrated Media and communication planning for The Hershey Company. Ragir and Chappell discussed the state of the advertising industry, the convergence of media and creative and more.

You can catch up on Seasons 1 and 2 of The Rough Cut at Storyhunter’s Video Strategist Blog.

Related: Refinery29's Video Guru on the Future of Content, TV and Events

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur