What It's Like to Design Apple's Retail Stores Alongside Steve Jobs

Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses what it means to successfully adapt your design plans.

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On this episode of The Playbook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:

  • Why a career in design should be treated as a lifelong learning opportunity [3:07].
  • The importance of prototyping offline before launching a product or location [8:29].
  • What it means to connect to your customers by designing human experience [11:44].
  • How Steve Jobs taught him to focus on people with his design and not profit [14:00].

Related: Cracking the Code for Making Money With Jordan Belfort

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