Creating Social Change Through Sports

Nick Keller, founder and CEO of Benchmark, shares his thoughts on how sports can be used to solve problems big and small.

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Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
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On this episode of The Playbook, Benchmark Founder and CEO Nick Keller sits down to share his thoughts on:
  • Why sports bring together all aspects of and create opportunities to solve local and global issues [5:37].
  • How sports can promote better for anyone who is willing to be vulnerable [14:19].
  • Why he loves hiring people who are autonomous and restless [20:00].
  • How to take advantage of consumers’ changing preferences for ethical businesses [22:55].

Related: A Surgical Approach to

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