Why TikTok Will Never Die

Here's how companies and brands can create viral marketing content on platforms like TikTok.

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Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means to be an and how today’s are being leveraged to create impactful content that goes viral. 

Ma and The Playbook host David Meltzer share their thoughts on how to identify which trends are the important ones to follow, how are using emerging social media platforms like  and why you need to adapt your content for specific platforms and audiences. Ma also provides his best bit of advice for someone who wants to get involved in TikTok but doesn’t know how to go about it.

Related: How FanDuel Has Evolved in the Wake of Legalized Sports Betting

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