Why Missing Sleep to Work More Isn't a Badge of Honor Anymore

Katie Couric and Sleep Number President and CEO Shelly Ibach chat about the health benefits of quality sleep.

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On this episode of The Playbook, Katie Couric and Shelly Ibach, the president and CEO of Sleep Number, share their thoughts on:

  • Why “not needing sleep” is no longer a badge of honor thanks to shifting perspectives about sleep’s importance [2:14].
  • The values that have fueled Couric’s drive to make a positive impact on the world [7:51].
  • Why individualism is not only an important part of Ibach’s life but also Sleep Number’s mission in serving its customers [10:58].
  • Their two best pieces of advice to ensure you live a happy life [24:48].

Related: You Don't Have to Be a Rocket Scientist to Think Like One

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