Michael Jordan's Lessons Revealed in 'The Last Dance'

'The Last Dance' Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan.

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On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on:
  • How his background in journalism and work with ESPN positioned him to build a career in media [0:57].
  • Hearing about the “mythical Jordan footage” and how The Last Dance came to fruition [3:40].
  • Why he believes the timing was perfect to tell the story of the Bulls' 1997-98 season [8:39].
  • Why the biggest key in finding the right career is knowing what you don’t want to pursue [20:38].

Related: Strategies for Using Relevant Content to Scale Your Brand

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