How a Systematic Approach Can Ensure Your Business Is Committed to Making a Positive Impact

First Aid Beauty CEO and Founder Lilli Gordon breaks down her business history and philosophy.

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Lilli Gordon, the CEO and founder of First Aid , shares how playing to her analytical strengths has taught her to be objective and disciplined as an entrepreneur. Gordon also explains her efforts to incorporate into the ’s .

Gordon and The Playbook host David Meltzer discuss a variety of topics, including the most valuable skill a founder can have when building a , how mentors can help shape your career path and life and how First Aid Beauty is fighting the student loan crisis to help people chase their dreams.

Related: The Most Challenging Dynamic in Multi-Million-Dollar Negotiations

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