Netflix Co-Founder Marc Randolph Says There Is No Such Thing as a Good Idea

Stop planning and start doing says the entrepreneur and investor.

Free Book Preview: Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.
2 min read

It might be surprising to learn that entrepreneur, investor, mentor and Netflix co-founder Marc Randolph says that there is no such thing as a good idea. "Spending a lot of time trying to validate an idea, doing research and doing planning is a waste of time," he says. "What you need to do is immediately collide your ideas with reality." And not just once, he implores, but "hundreds if not thousands of times." 

Randolph, author of That Will Never Work: The Birth if Netflix and the Amazing Life of an Ideabelieves that the key to success isn't coming up with a good idea, but rather building a system, a culture and a process that allows you to fearlessly try hundreds of bad ideas in the quest to find ones that work. "That has been one of the concepts at Netflix from the very beginning, and I fundamentally believe it is one of the most important things that they do that allows them to constantly stay ahead of the curve." 

Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur