3 Ways to Drive More Sales In Your App

Getting someone to download your app is just the start. Now you need great marketing.

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
Entrepreneur Staff
Editor in Chief
3 min read

A user downloads your app. Success!

Except… why aren’t they using it?

To find out what’s wrong, we set up an unusual consulting session between an and a consultant—and filmed it so you can benefit too.

Lavinia Hajji is the founder of Dance Embassy. It’s a studio that teaches dance classes, and she created a new app to help customers book classes—but the app isn’t getting the traction she hoped. We connected her with Emma Bates, the former head of at Away, who’s now the co-founder and CEO of the app-based company Diem.

Here were three fixes that Bates proposed:

1. Incentivize!

Even if users download your app, they may not develop a for using it. “Create a reason for them to do it,” Bates says. You could offer discounts for purchases made through the app, for example, or gamify the experience with special prizes for every 5 or 10 purchases.

2. Segment Your Audience

“For certain demographics, different things drive them,” Bates says. She offers a hypothetical: Maybe young women who already took a dance class will be motivated by a push notification, whereas young women who haven’t taken a dance class will convert better after seeing influencer stories on . There’s no way to predict what will work, so Bates suggests doing a lot of experimentation. “Think of ways that you can reach them with different formats and then move them through he funnel in different ways,” she says.

3. Call Your Customer

A user almost purchased something, but then they closed the app and never came back. Why? It’s the question plaguing many entrepreneurs—and Bates says that, at the very beginning, there’s only one real way to find out. “Just reach out to them,” she says. Call your customer and nicely ask why they didn’t finish purchasing. Was it a bug in the app, or did they just change their mind? You’ll learn a lot about what works and what doesn’t, and you can then update your app accordingly.

But that’s just the start. For more great insights on how to boost your app, watch the video above.

This series is brought to you by Mailchimp. Learn more about Mailchimp's Smart Marketing which combines the power of data science and AI to help you work confidently, create better marketing, and grow sales.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Book Sale - Save 60%!


Through 6/20/21, save on our collection of recommended side hustle and Start Your Own books, including:

  • Start Your Own eBay Business
  • Start Your Own Business
  • Start Your Own Etsy Business
  • And more

Use code SIDEHUSTLE2021 to claim your savings!

Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur