Why Do Consumers Buy Certain Products and Services?

John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

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On this episode of The Playbook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:

  • The journey that all brands go through and what entrepreneurs can learn from Celsius’s brand-building strategy [1:36].
  • How the Celsius team successfully repositioned its brand in the wellness space and expanded [3:58].
  • Why Fieldly never lets himself get distracted by the company's stock price [9:33].
  • The approach executives can take if they want to actively avoid getting “burnt out” [11:40].

Related: Saying the Joke You Cannot Say

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