Against All Odds: Donna Benton, Founder, The Benton Group

Serial entrepreneur Donna Benton shares her thoughts on how entrepreneurs can transition to the next stage in their businesses (and lives).

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Staged in partnership with du, Against All Odds is an Entrepreneur Middle East Live webinar series that features enterprising women who have risen above personal and professional challenges to develop solutions, launch businesses, and lead global initiatives that make them inspirational role models around the world.

This edition of Against All Odds features Donna Benton, perhaps best known for being the founder of The Entertainer (a business that she fully exited in September 2020), who is today the entrepreneur behind Caha Capo, a Dubai-based international swimwear label, and The Benton Group (TBG), a holding company for her different business interests.

In a conversation with Entrepreneur Middle East Managing Editor Tamara Pupic, Benton touched upon a variety of topics, including the need for gender equality in the business world. "It's a shame on us because it is all still perceived as a men's world," she said. "However, women multitask so well, we get things done, we are agile, and therefore,women are really good in the workplace."

Related: Starting Afresh: Launching A New Enterprise (After Exiting The Business You Led To Success)

"It's also important that women support other women," Benton added. "Why do women put other women down? No, do support other women, be there for them, because we all know what it's like. Another important thing is that women who have had children really lack confidence to go back to work. Women are very confidence-driven, and in this case, they often feel as if they are not good enough. So, women should not lose their confidence. Lastly, women generally don't have big egos, and with all the male egos in any boardroom, it's always good to have [at least] one woman to break that up. [In each of these cases,] women need to know that they have to believe in themselves. You can do it!"

Check out the video to hear more from Donna Benton!

Related: Against All Odds: Karma Ekmekji, Founder, #Diplowomen


2020 in Photos: A New Book Captured the Year that Changed Everything

Christina Hawatmeh, the CEO and founder of Scopio, a community-based image marketplace, talks about her new book, 'The Year Time Stopped: The Global Pandemic in Photos' with Entrepreneur's Jessica Abo.

Geoff Alexander of Wow Bao on Branding Dark Kitchens

Interview with Geoff Alexander, CEO and President of Wow Bao, about improving your online brand presence, digital ordering innovations, and letting go in order to grow.

3 Ways Your Brain Reacts to Uncertainty

Here's Ben Angel's three-step plan to control your emotions and achieve your goals.

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

How This Amazing Campaign Succeeded in Changing a Brand's Perception and People's Lives at the Same Time

In our series 'Anatomy of an Ad,' Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.

How this Tech Entrepreneur, Biohacker, and Author is Helping Women with Their Periods

The founder and CEO of Flo Living on the future of biohacking and hormonal healthcare.

Duce Raymond of Sweet Baby Ray's BBQ on Using Social Media Like a Boss

Interview with Sweet Baby Ray's BBQ Catering Culinary Director Duce Raymond about his fresh approach to social media content marketing and huge results with short video for the already world-famous brand.

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

This Successful Shark Tank Entrepreneur Shares His Latest Innovation

The Founder of Ooonimals, Club 44, and the OOO Studio Lab talks about his current projects and what you need to know about the risks and rewards that exist in the NFT space.

Brendan Sweeney of Popmenu on How Ego is the Root of All Evil

Interview with Popmenu CEO Brendan Sweeney about building a positive user experience, the state of restaurant technology, and the importance of providing answers.

Recession-Proof Your Mindset with Neuroscience

With top economists fearing a recession, award-winning author Ben Angel teaches how to recession-proof your mindset with neuroscience to manage stress levels.

How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO

Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

How to Get Investment Funding for Your Business

Entrepreneur magazine's Editor-in-Chief Jason Feifer and Narya Partner Falon Donohue have a lively and informative conversation about securing the funding you need to launch your dream.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.