Identifying a Good Problem

Cliff Obrecht, the co-founder and COO of Canva, talks about the company's journey to becoming a global success with more than 50 million users and how collaboration has become a major part of the design process.

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On this episode of The Playbook, Cliff Obrecht, the co-founder and COO of Canva, shares his thoughts on:

  • How his wife and co-founder was able to identify some of the shortcomings in the traditional way of doing graphic design [0:51].
  • Why it is important to view your free products as a marketing channel [5:04].
  • How not wanting to work with jerks led to Canva being one of Australia’s top places to work [7:28].
  • The cofounders’ simple, two-step plan for the future of Canva [17:00].

Related: This FC Barcelona Soccer Player Explains Why His Mindset Helps Him Achieve (and Score) Goals

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