Is A Virat Kohli Avatar On The Horizon? This Entrepreneur Has The Answer

With NFTs and the Metaverse touted to be the next big thing round the block, how will NFTs of cricketers fare in that scenario? For example, how soon could we possibly see an avatar of Virat Kohli, accessible to only a select few?

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The craze around cricketers, their lifestyles and the brands that they associate themselves with refuses to die down. With NFTs and the Metaverse touted to be the next big thing round the block, how will NFTs of cricketers fare in that scenario? For example, how soon could we possibly see an avatar of Virat Kohli, accessible to only a select few? Jogesh Lulla, COO of Cornerstone Sports & Entertainment Pvt Ltd and co-founder of Cornerstone Sport seems to have the answer.

Cornerstone Sport handles Kohli and Lulla is responsible for all digital and technology related businesses of the agency. The consultancy is involved in talent management, licensing and merchandising, animation and gaming, digital solutions, sponsorship, brand activations, and the creation and development of IPs, in the fields of sports and entertainment.

SEE VIDEO: Comedian Saloni Gaur on her Kangana Ranaut equation, answering repetitive questions and more

Lulla co-founded Cornerstone Sports in 2014 and went on to become the COO of Cornerstone Sport & Entertainment Pvt Ltd in 2016. Before that, he had lead projects like Wrogn, One8 (Virat Kohli's own brand that has been licensed to Puma), Hyper Tygers (A comic series on Indian cricketer Rohit Sharma), Virat Kohli and Rohit Sharma's Mobile Games, Gully (KL Rahul's clothing line), Muve Acoustics and Lux Industries.

In the past he was also associated with the healthcare space at medTians where he handled technical sales department and contributed in creating first networking and knowledge sharing portal exclusively for doctors. An alumnus of Purdue University, Lulla has a degree in Computer Technology.

SEE VIDEO: Comedian Srishti Dixit on fame, marriage plans, trolls and much more

Talking about their NFT plans, Lulla said, "We also have a joint venture with Dharma Productions, so we could be looking at creating NFTs of some of Dharma's films. Those who purchase these NFTs would get access to premieres, meet and greet with celebrities or maybe even a chance to be in the movie. That is one part of the NFT vision."

Another part of their vision, looking at it long term, would be creating avatars of Virat Kohli, which shall itself make you part of a Virat Kohli club and it could be integrated into a metaverse so you can interact with others as this avatar. That same avatar can then go into a video game, like FreeFire where you play as a Virat Kohli.


2020 in Photos: A New Book Captured the Year that Changed Everything

Christina Hawatmeh, the CEO and founder of Scopio, a community-based image marketplace, talks about her new book, 'The Year Time Stopped: The Global Pandemic in Photos' with Entrepreneur's Jessica Abo.

Geoff Alexander of Wow Bao on Branding Dark Kitchens

Interview with Geoff Alexander, CEO and President of Wow Bao, about improving your online brand presence, digital ordering innovations, and letting go in order to grow.

3 Ways Your Brain Reacts to Uncertainty

Here's Ben Angel's three-step plan to control your emotions and achieve your goals.

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

How This Amazing Campaign Succeeded in Changing a Brand's Perception and People's Lives at the Same Time

In our series 'Anatomy of an Ad,' Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.

How this Tech Entrepreneur, Biohacker, and Author is Helping Women with Their Periods

The founder and CEO of Flo Living on the future of biohacking and hormonal healthcare.

Duce Raymond of Sweet Baby Ray's BBQ on Using Social Media Like a Boss

Interview with Sweet Baby Ray's BBQ Catering Culinary Director Duce Raymond about his fresh approach to social media content marketing and huge results with short video for the already world-famous brand.

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

This Successful Shark Tank Entrepreneur Shares His Latest Innovation

The Founder of Ooonimals, Club 44, and the OOO Studio Lab talks about his current projects and what you need to know about the risks and rewards that exist in the NFT space.

Brendan Sweeney of Popmenu on How Ego is the Root of All Evil

Interview with Popmenu CEO Brendan Sweeney about building a positive user experience, the state of restaurant technology, and the importance of providing answers.

Recession-Proof Your Mindset with Neuroscience

With top economists fearing a recession, award-winning author Ben Angel teaches how to recession-proof your mindset with neuroscience to manage stress levels.

How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO

Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

How to Get Investment Funding for Your Business

Entrepreneur magazine's Editor-in-Chief Jason Feifer and Narya Partner Falon Donohue have a lively and informative conversation about securing the funding you need to launch your dream.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.