Print Ads: A Bargain for BuyersTake advantage of today's market with these tips.
10 Pointers for Crafting an Effective AdvertorialWhat every business should know about editorial-type magazine ads
10 Tips for Unleashing the Power of Classified AdsDon't let their brevity fool you: Classified ads can bring in the business if you do them right.
Marketing Your Business on CraigslistLearn how to showcase your products and services on this popular online marketplace.
The Trick to Old-School AdvertisingDoes advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
Creating Print AdsLearn how to write and design print ads that get noticed.
Print Ad PlacementPut your print ads in places that get results.
Take a StandA newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
The ABCs of Print and Web File FormatsWhen it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
Finding Customers FastUse these four smart ways to increase leads and sales this summer.
Keep It SimpleThe most effective ad copywriting gets right to the point.
Target Your Market With Appropriate Ad CopyFollow these four steps to craft copy that's guaranteed to reach your ideal customer.
How to Hire a Great Ad WriterTips for finding the perfect pitch person for your business
Take the PlungeContrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.
Classified Ad BasicsInexpensive and easy, classified ads are the most economical way to get attention for your business.
Advertising in the Right PlacesFocus your marketing efforts where customers who are ready to buy look first.
Cheap and Effective Advertising TechniquesIf what you've tried hasn't worked, try these tips for writing an ad that gets results.
Selecting the Most Effective Advertising MediaHow can you tell if your ads are reaching the right audience and generating the best response?
What to Say in Your AdCan't decide what information to include in your ads? Surprise: There's more than one answer.
How to Spend Your Ad DollarsA good mix of mass media and online advertising can help you find new customers.
Make Newspaper Ads Work for YouIs your print campaign falling flat? You may be neglecting two keys to success.
How Often Do I Change My Print Ad?Three questions to ask before making any adjustments
Selecting the Right AdvertisingThe pros and cons of each type of print advertising