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Print Ads

10 Pointers for Crafting an Effective Advertorial
What every business should know about editorial-type magazine ads

10 Tips for Unleashing the Power of Classified Ads
Don't let their brevity fool you: Classified ads can bring in the business if you do them right.

Marketing Your Business on Craigslist
Learn how to showcase your products and services on this popular online marketplace.

The Trick to Old-School Advertising
Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.

Print Ad Placement
Put your print ads in places that get results.

Creating Print Ads
Learn how to write and design print ads that get noticed.

Take a Stand
A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.

The ABCs of Print and Web File Formats
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.

Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.

Keep It Simple
The most effective ad copywriting gets right to the point.

Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.

How to Hire a Great Ad Writer
Tips for finding the perfect pitch person for your business

Take the Plunge
Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.

Classified Ad Basics
Inexpensive and easy, classified ads are the most economical way to get attention for your business.

Advertising in the Right Places
Focus your marketing efforts where customers who are ready to buy look first.

Cheap and Effective Advertising Techniques
If what you've tried hasn't worked, try these tips for writing an ad that gets results.

Selecting the Most Effective Advertising Media
How can you tell if your ads are reaching the right audience and generating the best response?

What to Say in Your Ad
Can't decide what information to include in your ads? Surprise: There's more than one answer.

How to Spend Your Ad Dollars
A good mix of mass media and online advertising can help you find new customers.

Make Newspaper Ads Work for You
Is your print campaign falling flat? You may be neglecting two keys to success.

How Often Do I Change My Print Ad?
Three questions to ask before making any adjustments

Selecting the Right Advertising
The pros and cons of each type of print advertising