Distribution and Licensing
Finding a company to manufacture and market your wares can be a shortcut into major retailers.
Distribution and Licensing Articles and Videos
Check out these alternatives to major retail stores that can help your new product reach your target audience.
What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.
If you've got a fab product but need help selling it, look into licensing.
Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.
An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.
It pays to do your homework before signing a licensing agreement.
How do you sell buyers on an invention that creates a new product category?
Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.
With the right marketing plan, your product will blaze trails across the globe.
Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
The right licensing agreement can be the missing piece of the big-business puzzle.
Believe it or not, setting your sights a little lower could be the key to marketing your new product.
If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
With a flash of creativity, you can swim circles around the competition.
Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.
To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.