Distribution and Licensing
Recent Posts in Distribution and Licensing
Product Licensing Basics
BY Karen E. Spaeder
What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.Licensing Your Product
BY Nichole L. Torres
If you've got a fab product but need help selling it, look into licensing.Licensing Your Invention vs. Going Into Business
BY Tamara Monosoff
Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.Put a Lid on It!
BY Don Debelak
An infomercial for this inventor's snappy new food containers helped her seal the deal with a large retailer.Taking License
BY Don Debelak
It pays to do your homework before signing a licensing agreement.Breath of Fresh Air
BY Don Debelak
How do you sell buyers on an invention that creates a new product category?Private Matters
BY Don Debelak
Can't get big merchants to notice you? Private-label sales may be a good way to get your invention on store shelves.All Fired Up
BY Don Debelak
With the right marketing plan, your product will blaze trails across the globe.Make Your Mark
BY Don Debelak
Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.The Big Picture
BY Don Debelak
The right licensing agreement can be the missing piece of the big-business puzzle.Hand in Hand
BY Jane Easter Bahls
If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.Less Is More
BY Don Debelak
Believe it or not, setting your sights a little lower could be the key to marketing your new product.Finning the Flames
BY Don Debelak
With a flash of creativity, you can swim circles around the competition.A Novel Dilemma
BY Don Debelak
To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.Ads by Google
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