Product Development

Product Development Articles and Videos

When Testing New Ideas, Keep Simplicity and Your Ego in Check
Grow Your Business

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there’s a window of time when the entrepreneur must throw these tenets out the window.
Embrace the Soft Launch
Grow Your Business

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
5 Must-Track Metrics to Keep Your Startup Alive
Grow Your Business

5 Must-Track Metrics to Keep Your Startup Alive

Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.
New Breed of Products Aims to Improve Users' Lives
Technology

New Breed of Products Aims to Improve Users' Lives

The definition of product design has expanded thanks to the likes of Nest and Jawbone.
Is Competition a Catalyst for Innovation?
Technology

Is Competition a Catalyst for Innovation?

The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.
What's That Behind You! Why Paranoia is Good for Business.
Grow Your Business

What's That Behind You! Why Paranoia is Good for Business.

As you launch projects or make changes, it's vital to think about ways things can go wrong.
The Art of Having a Productive Argument
Leadership

The Art of Having a Productive Argument

Learn to articulate what you want, spend time listening and try to understand the other side. And experiment with these seven steps.
Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.
Grow Your Business

Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.

Pitching a product at one of these mega companies isn't as daunting as you may think.
The Ultimate Test: Turning Your Cool Idea Into a Great Product
The 'Treps

The Ultimate Test: Turning Your Cool Idea Into a Great Product

Developing careful manufacturing design guidelines and specifications along with continuous reviews will help ensure you deliver on what your customers desire.
Brand Like Your Company Really Matters
Marketing

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
6 Ways to Analyze Your Creative Ideas
Marketing

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
How This Entrepreneur Cut Into an Industry of Billion-Dollar Goliaths
Innovation

How This Entrepreneur Cut Into an Industry of Billion-Dollar Goliaths

Todd Greene's head-shaving razor is holding its own in an industry cornered by multinational giants with a design that's featured in the permanent collection at New York's Museum of Modern Art.
3 Simple Steps to Getting Feedback for Your App -- Fast
Apps & Software

3 Simple Steps to Getting Feedback for Your App -- Fast

Here's how you can screen, recruit and reach people efficiently to get input on your new app or service.
5 Things to Consider When Looking for a Manufacturer in China
Management & Operations

5 Things to Consider When Looking for a Manufacturer in China

Lessons one company learned while developing its first product.
How 'V-Commerce' Could Be the Next Big Trend for Startups
Management & Operations

How 'V-Commerce' Could Be the Next Big Trend for Startups

There's e-commerce, m-commerce and even t-commerce, but the next wave of tech-driven shopping may be driven by something different.
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