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Branding

This Is How a Brand Loses Its Luster
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.

Branding Articles and Videos

Insure Yourself Against Extinction by Building Your Personal Brand

Insure Yourself Against Extinction by Building Your Personal Brand

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Separate yourself from your company and you'll be able to survive past failures.
February 21, 2014 in Branding
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

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By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014 in Branding
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

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You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 18, 2014 in Branding
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

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A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

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Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

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Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
February 13, 2014 in Branding
How to Get Customers to Trust Your Ecommerce Business (Infographic)

How to Get Customers to Trust Your Ecommerce Business (Infographic)

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Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
February 13, 2014 in Branding
The Pitfalls of Personal Branding

The Pitfalls of Personal Branding

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Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
February 12, 2014 in Branding
CVS' Lesson: Let Your Brand Be Your Guide

CVS' Lesson: Let Your Brand Be Your Guide

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The pharmacy's decision to pull tobacco products offers an example to follow.
February 12, 2014 in Branding
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 8, 2014 in Branding
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

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Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
3 Ways Introverts Can Boost Their Personal Brand

3 Ways Introverts Can Boost Their Personal Brand

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Here's how you can gain more exposure for yourself without giving up too much of your personal space.
February 7, 2014 in Branding
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 7, 2014 in Branding
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

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By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
February 6, 2014 in Branding
You'll Never Guess Hulk Hogan's Latest Business Venture

You'll Never Guess Hulk Hogan's Latest Business Venture

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Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
February 4, 2014 in Branding
How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

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A purpose should be a natural extension of your brand, whatever you decide it to be.
February 1, 2014 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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