Branding

Branding Articles and Videos

What Great Brands Know: Commit and Stay Committed
Starting a Business

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Paying to Play Puts More Skin in the Game
Grow Your Business

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Why a Personal Brand Is a Matter of Personal Preference
Starting a Business

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
The 11 Must-Use Social Media Strategies to Expand Your Brand
Social Media

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Social Media

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Erase the Line Between Cause and Marketing
Marketing

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
3 Tips for Building Your Brand by Giving Away Images
Social Media

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Playboy CEO: Nudity Could Completely Vanish From the Brand
Leadership

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
How Far Is Too Far in the Race for Eyeballs?
Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
A Great Name Tells You More Than Just What the Company Does
Starting a Business

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Now You Can Customize Your YouTube Channel URL
Grow Your Business

Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
What Great Brands Know: Don't Chase Customers
Grow Your Business

What Great Brands Know: Don't Chase Customers

There are two strategies for attracting customers, but neither of them involves begging.
Good Companies Make You Think. Great Companies Make You Feel.
Marketing

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
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