Naming Your Business

The right name for your company is out there. Here's how to find it.

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.

Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.

How to decide what your business name should say about you and your company.

Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.

How to decide what you call your company. Plus, choosing a business structure.

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.

A seven-point primer for creating compelling business names and avoiding major mistakes

Scott McDaniel and Christian Vaneh, Co-Founders, Survey Gizmo, talk about the inspiration for the company and its name.

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.

Before you undertake a serious decision like changing your business name, consider these four factors.

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.

When choosing a name for your new company, keep these tips in mind to help you find one that will work now--and in the future.