Branding

News and Articles About Branding

Give Your Brand a Boost With Lifestyle Content
Branding

Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Te-Erika Patterson
4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
5 Examples of Stellar Logo Design and Packaging
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
The Greatness Guide to Building Your Brand and Empire
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes
3 Reasons Fake Fans Cause Real Problems for Businesses
Social Media

3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
Mastering Your Brand's Story
Storytelling

Mastering Your Brand's Story

Effective storytelling can help you capture the hearts and minds of customers.
You Don't Create Your Company's Brand -- You Discover It.
Branding

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Matt Hanses
Why Philanthropy Is Good Business
NFL Players Inc.

Why Philanthropy Is Good Business

Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
Torry Holt
6 Core Principles of Star Brands
Branding

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
How Your Brand Can Host a Celebrity Takeover on Social Media
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
The Hidden Power of the Business Card
Business Cards

The Hidden Power of the Business Card

Having something physical gives you a chance to put your "card(s)" on the table.
Meredith Fineman
Artist Claims Apple Stole His Style
Legal Issues

Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
Sharing Economy

The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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