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News and Articles About Branding

6 Ideas for Epic Business Blog Posts

6 Ideas for Epic Business Blog Posts

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Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
February 25, 2014 in Marketing
Boost Sales With These 7 Social Media Steps

Boost Sales With These 7 Social Media Steps

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After you get started, here is what you should do to build your brand online.
February 24, 2014 in Social Media
A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

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The best office designs reflect company spirit.
February 22, 2014 in Branding
Insure Yourself Against Extinction by Building Your Personal Brand

Insure Yourself Against Extinction by Building Your Personal Brand

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Separate yourself from your company and you'll be able to survive past failures.
February 20, 2014 in Branding
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

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As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
February 20, 2014 in Public Relations
What Sochi Can Teach Us About Trademarks

What Sochi Can Teach Us About Trademarks

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When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
February 20, 2014 in Innovation
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

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By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014 in Branding
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
Online Marketplace Abe's Market to Start Funding Organic Businesses

Online Marketplace Abe's Market to Start Funding Organic Businesses

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The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
February 18, 2014 in Venture Capital
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

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You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 17, 2014 in Branding
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 14, 2014 in Online Marketing
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

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Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

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Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
February 12, 2014 in Branding
Brand Visibility: Techniques and Tactics

Brand Visibility: Techniques and Tactics

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Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
February 11, 2014 in Social Media
CVS' Lesson: Let Your Brand Be Your Guide

CVS' Lesson: Let Your Brand Be Your Guide

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The pharmacy's decision to pull tobacco products offers an example to follow.
February 11, 2014 in Branding
A One-Stop Cooking and E-Commerce Site Heats Up

A One-Stop Cooking and E-Commerce Site Heats Up

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Food52 is both a curated cooking site and an online shop for kitchen and home goods.
February 9, 2014 in Business Ideas
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 7, 2014 in Branding
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

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Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
3 Ways Introverts Can Boost Their Personal Brand

3 Ways Introverts Can Boost Their Personal Brand

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Here's how you can gain more exposure for yourself without giving up too much of your personal space.
February 7, 2014 in Branding
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 6, 2014 in Branding
Photos: A Social Media Makeover in Just 7 Days

A Social Media Makeover in Just 7 Days

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Revamp your online presence in one week.
February 6, 2014 in Social Media
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

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By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
February 6, 2014 in Branding
Top 10 Ways to Make Money Online -- With Integrity

Top 10 Ways to Make Money Online -- With Integrity

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To do it right, you'll need to find a way that serves your vision while also supporting others.
February 5, 2014 in Business Management
Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter

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Find out how to use existing content to build your following and grow your brand.
February 4, 2014 in Social Media
Don't Let Your Ego Hold You Back From Success

Don't Let Your Ego Hold You Back From Success

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Getting ahead means not resting on your laurels and knowing when to seek advice.
February 3, 2014 in Go Forward
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