News and Articles About Branding
We asked for your favorite company logo any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
How your startup uses language to shape the customer experience says a lot about what it believes in.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Our expert explains you must be compelling to be remembered.
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Here is a common sense approach to branding for small businesses.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Ellen, Big Papi and LeBron -- Samsung's all-stars -- arent the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
A compelling brand story gives your audience a way to connect with you.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.