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5 Ways Open Government Data Can Inspire Startup Innovation
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News and Articles About Branding
Don't Let These 5 Excuses Stop You From Networking
Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
In Branding, Play the Long Game
Creating a brand is one thing, but the real trick is sustaining it.
Naming a Business
Get Over the Business-Naming Hump With These 5 Strategies
For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Employees at the burrito chain are suing for wage theft in two states.
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
The new name and branding will be rolled out in the next coming weeks, beginning with France.
How Brands Can Have an Insanely Successful Holiday Season
Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Maxine Bédat and Soraya Darabi
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
How These Brands Captured Millennials' Hearts in Just 9 Months
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Igniting Your Audience and Your Brand
Our latest conference in the New York area highlights the challenges of modern branding.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Capturing market share from established brands is not as difficult as you might think.
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