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News and Articles About Branding
60 Second Solutions
How to Rock Social Media Like Gary Vaynerchuk
We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Laura Entis, Jacob Hall and Linda Lacina
Ask the Expert
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Your New Brand Should Be an Extension of Yourself
As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
How Levi's Became a Brand With Staying Power
With 162 years under its belt, the denim company knows a thing or two about great branding.
Denise Lee Yohn
Why Denny's Sounds Like a Chill Teenager on Social Media
Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
3 Tips to Align Your Startup's 'Core Value' With Customers'
Consistency in your message will win you audience loyalty.
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
The fashion entrepreneur has learned a lot about how brands can build their social media presence.
4 Tips to Successful Business Storytelling
By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Small Business PR
5 Ways Entrepreneurs Can Gain a Competitive Advantage
If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
3 Key Areas Where a Strong Corporate Brand Adds Value
The company brand is often overlooked in today's product-centric business environment.
The Basics of Getting the PR Your Business Needs
If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
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