News and Articles About Branding
Get a thriving company off the ground with this plan.
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
In todays hyper-smart and sensitive culture, brand is bigger, and more valuable, than ever.
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Here are five tips to get started producing photo and video content for different platforms.
One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Just because one color works for some companies doesn't mean it will work for yours.
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Before you spend hours agonizing over what to call your company, consider these three tips.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
It's more powerful to be polarizing than it is to be neutral.
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
In today's oversold society, being yourself creates authentic marketing that resonates with people.
Take these steps to craft a singular logo that reflects your company's vision.
Do your research, get your submissions in order, and prepare to do your best.
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