Branding

Will.i.am: How the Hit Maker is Hitting Hard in Business
Ready To Launch

Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.
Jason Ankeny
What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.
Branding

What's in a Name? Ask the Blind Barber, a Salon That Offers More Than Meets the Eye.

A look at how this salon-speakeasy concept has found a way to differentiate itself.
Entrepreneur Staff
4 Mad Methods for Making Your Brand Stick Out
Data-Driven Marketing

4 Mad Methods for Making Your Brand Stick Out

If you want to come out and make a name for your business, you got to get a little weird.
Jeff Boss
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
Ready To Launch

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
3 Signs That It's Time to Focus More on Your Brand Than Your Product
Small Business - Big Impact

3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Adam Callinan
3 Ways to Make Them Remember Your Brand -- Weekly Tips
Weekly Tips Roundup

3 Ways to Make Them Remember Your Brand -- Weekly Tips

Stand apart from the crowd with details that make a difference.
Tanya Benedicto Klich
Aligning Your Wardrobe Style With Your Personal (and Professional) Brand
Data-Driven Marketing

Aligning Your Wardrobe Style With Your Personal (and Professional) Brand

Your appearance tells your story. Is your story aligned with the business image you want to project?
Holly Mason
Create Your Own Celebrity Status Using Social Media
Social Media Marketing

Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Kim Walsh-Phillips
4 Ways Diverse Teams Can Boost an Employer's Brand
Workplace Diversity

4 Ways Diverse Teams Can Boost an Employer's Brand

Surveys find that top job candidates overwhelmingly prefer working on diverse teams.
Heather R. Huhman
Where Should You Spend Your Ad Budget?
Data-Driven Marketing

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Tracy Byrnes
3 Ways to Develop a Business Success Barometer
Growth Strategies

3 Ways to Develop a Business Success Barometer

You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Brenton Hayden
Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.
Data-Driven Marketing

Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Kim Lachance Shandrow
3 Ways to Use Videos to Get Personal and Score More Business
Data-Driven Marketing

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Sujan Patel
If You Build It, They Will Not Come
Failure

If You Build It, They Will Not Come

Great ideas without equally great promotion are as good as nonexistent.
Edward Hertzman

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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