Branding | Page 10

Entrepreneur Shaun Neff was just tapped to help supersize the iconic sporting event. 'It has lost relevance and its connection to culture,' he says.

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.

By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.

PR agencies that embrace these four changes will lead the way in the future.

Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.

A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.

In today's fast-paced digital world, your personal brand is more than a mere online presence — it's a valuable asset waiting to be monetized.

In the ever-evolving realm of sales, the conventional pursuit of securing a "yes" may often lead to frustration and missed opportunities.

By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.

Employees play a pivotal role as the backbone of an SMB's brand. This is how you can — and should — build your brand from within.

Use these practical tips to go to the next level of visibility with your brand.

Branding is a fundamental aspect of building a successful startup.

Netflix co-founder Marc Randolph still has the scratch paper he used to come up with the name of the iconic company. Here, he shares the story of the company's birth and some solid advice for entrepreneurs just starting their journey.

Whether you are struggling to manage multiple businesses, seeking to grow organic search traffic or just starting to build your online business, I hope these lessons can help.

What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?

Influencers of all sizes can help brands meet a new audience in 2024.

This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.

My top tips for creating a unique brand that stands out amongst competitors.