Thought Leaders
How to Keep Your Team’s Core Values Intact While Scaling Fast — or Risk Your Business Failing
Here's how authenticity and cultural preservation fuel long-term business success.
Branding | Page 2
Buying a Franchise
One of America’s Oldest Seafood Chains Just Got a Menu Makeover — and It’s Betting Big on Chicken
The brand that once defined fried fish in America is turning its focus to chicken.
Buying a Franchise
Your Personal Brand Is Your Job Security — Here’s 3 Ways to Build It
Whether you're a corporate professional or have entrepreneurial goals, building your personal brand is critical.
By David Busker
Thought Leaders
The Step-by-Step Strategy Top Brands Use to Secure Domains Without Tipping Off Competitors
The smartest domain acquisitions happen in silence — and using an anonymous broker can protect your brand, reduce costs and give you a powerful strategic edge.
Side Hustle
College Friends Started a Side Hustle With $50. It’s ‘So Fulfilling’ — and On Track for $500,000.
Presley Campbell and Alden Kramer followed their passion into business.
By Amanda Breen
Human Resources
Don’t Let Silence Become Your Loudest Statement During a Crisis: Take Urgent Control or Lose Your Brand
When a crisis hits, the way a founder shows up can either protect the brand — or permanently define its downfall.
By Merilee Kern
Building a Business
Loyalty Is the New Brand Currency — Why Storytelling Beats Out Advertisements
Authentic storytelling builds stronger loyalty than even the most polished ad campaigns.
Marketing
Use These 5 Drivers to Make People Actually Care About Your Brand
Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.
By Andrew Reid
Business Branding
A Reputation Crisis Can Hit Anytime — and Cost You Everything. Here’s How to Prepare.
For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.
Thought Leaders
Your Brand Needs to Be Easily Recognizable — Here’s Why
Standing out should be part of your business strategy.
Marketing
This Practice Could Save Your Career From One Bad Google Search
Online Reputation Management is all about shaping what people see when they Google you or your business.
By Ross Kernez
Building a Business
This CEO’s ‘Powerful’ Switch-Up Is Securing 8-Figure Revenue and DMs From Nordstrom
Ginny Seymour always dreamed of being a CEO — and it's paying off.
By Amanda Breen
Building a Business
This Taylor Swift Trait Drives Billion-Dollar Success, Former Harvard Business Strategist Says
Sinéad O'Sullivan breaks down how the superstar businesswoman propelled herself to the top.
By Amanda Breen
Marketing
AI Is Quietly Writing Your Résumé — and One Tool Could Misrepresent Your Reputation if You Don’t Take Control
AI assistants like Microsoft Copilot are already rewriting your professional reputation — here's how to take control of your "AI Résumé" before it costs you opportunities.
Marketing
The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest
It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.
By Laura Ries
Marketing
Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)
Building a loyal community turns customers into passionate supporters who drive lasting growth.
Marketing
The Branding Battle Between College and the Trades Is Heating Up. Here’s Why Entrepreneurs and Marketers Should Care.
High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.
Business Branding
The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis
What entrepreneurs can learn from the ultimate reputation rehab story
Building a Business
‘We Live the Brand’: Why Mark Wahlberg and Harry Arnett Built a Company That Embodies Relentless Ambition
When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their company from the ground up.
By Leo Zevin
Building a Business
This Is the Legal Checklist Every Brand Needs
A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you.
Thought Leaders
How One Man Conquered the World’s Toughest Peaks — and Built a Brand Every Founder Should Study
In a world saturated with influencers, athletes and tech founders chasing legacy and limelight, few stories captivate like that of Nimsdai Purja. It's a masterclass in breaking limits, owning your story and building a brand that stands for something bigger than yourself.
Business Branding
Forget Selling. Here’s How to Spark Relationships Your Customers Won’t Walk Away From
Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.
By Slava Bogdan
Building a Business
What Business Owners Must Know to Build Brand Loyalty Through Customer Experiences
Strong brands aren't built through big ad budgets but by delivering consistent, memorable customer experiences that create loyalty, trust and powerful word-of-mouth marketing.
Business Branding
AI Will Define Your Brand If You Don’t — Here’s How to Take Control
Founders need to own their brand story now more than ever, especially with AI shaping what customers see.
Side Hustle
This Couple’s ‘Scrappy’ Side Hustle Sold Out in 1 Weekend — It Hit $1 Million in 3 Years and Now Makes Millions Annually: ‘Lean But Powerful’
Michelle Jimenez-Meggiato and Andrea Meggiato turned a beloved family recipe into a business.
By Amanda Breen
Marketing
Your Next Customer Will Come from ChatGPT — If You Master GEO
First SEO, now 'GEO'. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content.
By Cara Sloman
Building a Business
You’re Not Being Replaced By AI — You’re Being Exposed. Here’s How to Make Your Brand Bulletproof
Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape.