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News and Articles About Branding

8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

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Just like with a romantic relationship, the courtship can never end.
January 6, 2014 in Online Marketing
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

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Here, we count down our most-viewed videos from the last 12 months.
January 6, 2014 in Startup Basics
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

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If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
January 3, 2014 in Branding
Why Starting Small Can Lead to a Better App

Why Starting Small Can Lead to a Better App

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Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
January 3, 2014 in Apps & Software
5 Online Faux Pas That Will Doom Your Networking Potential

5 Online Faux Pas That Will Doom Your Networking Potential

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Make sure these things are in check to maximize the impression you make when networking online.
January 3, 2014 in Online Marketing
Leave It to the Dogs to Build an International Brand

Leave It to the Dogs to Build an International Brand

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The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
January 2, 2014 in Branding
How to Overcome Your Fear of Public Speaking

How to Overcome Your Fear of Public Speaking

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Five tips to find your voice, tell your story and engage an audience.
December 30, 2013 in Business Management
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

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Answer these four questions about your company in order to determine just how you want to brand yourself.
December 30, 2013 in Branding
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

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As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
December 19, 2013 in Branding
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

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For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
December 19, 2013 in Branding
The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

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Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
December 18, 2013 in Marketing
Photos: This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

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Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
December 18, 2013 in Marketing Ideas
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

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You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
December 17, 2013 in Online Marketing

How Staying True to Your Company DNA Can Grow Your Brand

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Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
December 16, 2013 in Branding
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

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The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
December 13, 2013 in Branding
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

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Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
December 12, 2013 in Franchises
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

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The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013 in Branding
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

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Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
December 10, 2013 in Social Media
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

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The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
December 10, 2013 in Branding
8 Successful Companies Didn't Start That Way (Infographic)

8 Successful Companies Didn't Start That Way (Infographic)

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Early iterations of now famous tech startups are almost unrecognizable.
December 9, 2013 in Startup Basics
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

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To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
December 9, 2013 in Branding
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

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With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
December 5, 2013 in Branding
How Smart Branding Led to Quick Success for Cory Vines

How Smart Branding Led to Quick Success for Cory Vines

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Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
December 3, 2013 in Branding
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

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Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
November 27, 2013 in Branding
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

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Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
November 26, 2013 in Grow Your Business
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