News and Articles About Branding
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Brand identity in its purest form.
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Think Facebook is your only option for spreading brand awareness? Think again.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Small businesses should get to know their clientele when crafting their strategy.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Be more compelling and soon you'll break through all the noise.
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Find out what types of buyers are shopping online so you can learn to attract new business.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
The search for the Leading Logos of 2014 is on. Send us your favorites.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Provide value to your business contacts and develop a loyal following with these eight steps.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.