News and Articles About Branding
BY Jim JosephPositioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
BY Kate TaylorHobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
BY Jim JosephGuido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
BY Katy BarnatoThe soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
BY Sara RotmanYour company can't be all things to all people. Read why you might need to walk away from some prospective clients.
BY Dave KnoxKnow your online platforms to be part of Gen Y's digital experience.
BY Karen LelandA bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
BY Jason FellLet us know what you think of the tech company's new logo design.
BY Karen LelandOne product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.