Branding

News and Articles About Branding

Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.

Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
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