Branding

Artist Claims Apple Stole His Style
Legal Issues

Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
Sharing Economy

The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
4 Tips to Forge Winning Client Relationships for the Long-Term
Client relationship management

4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
Gabrey Means and Cassie Hughes
Being Human Is How Your Branding Strategy Will Succeed
Branding

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates
Social Media

Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates

Build trust with your target audience, and soon you'll have an army spreading your message.
Rob Manning
4 Ways to Engage Your Audience Like a Comedian
Consumer Engagement

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Bill Connolly
What's Your Company's 'Voice'? Here's How to Figure It Out.
Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Ann Handley
5 Steps to Brand Your Startup for Success
Branding

5 Steps to Brand Your Startup for Success

Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
Carolina Rogoll
How to Rock Social Media Like Gary Vaynerchuk
Social Media

How to Rock Social Media Like Gary Vaynerchuk

We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
SXSW 2015

SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Andrea Huspeni
Your New Brand Should Be an Extension of Yourself
Branding

Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Greg Shugar

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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