News and Articles About Branding
A compelling brand story gives your audience a way to connect with you.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Business owners should follow big brands' leads and fashion content that speaks to customers.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Brand identity in its purest form.
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Think Facebook is your only option for spreading brand awareness? Think again.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Small businesses should get to know their clientele when crafting their strategy.