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News and Articles About Branding

Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

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Here are three reasons why marketing officers should think of people first.
January 13, 2014 in Online Marketing
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

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You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014 in Online Marketing
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

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Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014 in Branding
Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First

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Finding the right name can make or break your business.
January 8, 2014 in Startup Basics
The Business of Nudity: The Unlikely Success of Mr. Skin

The Business of Nudity: The Unlikely Success of Mr. Skin

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The founder of the popular website talks about how he turned his passion into profit.
January 7, 2014 in Profiles
How to Attract the Right Kind of Twitter Audience

How to Attract the Right Kind of Twitter Audience

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First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
January 7, 2014 in Social Media
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

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Just like with a romantic relationship, the courtship can never end.
January 6, 2014 in Online Marketing
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

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Here, we count down our most-viewed videos from the last 12 months.
January 6, 2014 in Startup Basics
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

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If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
January 3, 2014 in Branding
Why Starting Small Can Lead to a Better App

Why Starting Small Can Lead to a Better App

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Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
January 3, 2014 in Apps & Software
5 Online Faux Pas That Will Doom Your Networking Potential

5 Online Faux Pas That Will Doom Your Networking Potential

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Make sure these things are in check to maximize the impression you make when networking online.
January 3, 2014 in Online Marketing
Leave It to the Dogs to Build an International Brand

Leave It to the Dogs to Build an International Brand

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The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
January 2, 2014 in Branding
How to Overcome Your Fear of Public Speaking

How to Overcome Your Fear of Public Speaking

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Five tips to find your voice, tell your story and engage an audience.
December 30, 2013 in Business Management
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

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Answer these four questions about your company in order to determine just how you want to brand yourself.
December 30, 2013 in Branding
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

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As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
December 19, 2013 in Branding
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

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For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
December 19, 2013 in Branding
The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

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Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
December 18, 2013 in Marketing
Photos: This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

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Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
December 18, 2013 in Marketing Ideas
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

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You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
December 17, 2013 in Online Marketing

How Staying True to Your Company DNA Can Grow Your Brand

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Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
December 16, 2013 in Branding
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

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The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
December 13, 2013 in Branding
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

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Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
December 12, 2013 in Franchises
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

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The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
December 12, 2013 in Branding
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

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Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
December 10, 2013 in Social Media
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

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The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
December 10, 2013 in Branding
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