Celebrities

How Will and Jada Smith's Foundation Ended Up Backing a Little-Known Energy Startup
Philanthropy

How Will and Jada Smith's Foundation Ended Up Backing a Little-Known Energy Startup

Philanthropists are emerging as a new resource for high-risk tech startups that are tackling hard issues, like climate change.
From Tidal to 22 Days Nutrition, Jay Z and Beyoncé Are Facing a Fierce Branding Backlash
Celebrities

From Tidal to 22 Days Nutrition, Jay Z and Beyoncé Are Facing a Fierce Branding Backlash

When Beyoncé made an 'amazing' announcement about her dietary preferences yesterday, the Beyhive swarmed in furor.
Geoff Weiss
How Reese Witherspoon's New Lifestyle Brand Stacks Up Against Goop, Honest and Preserve
Celebrities

How Reese Witherspoon's New Lifestyle Brand Stacks Up Against Goop, Honest and Preserve

The Southern belle is the latest in a long line of celebrities to try her hand at entrepreneurship.
Geoff Weiss
5 Considerations When Seeking a Celebrity to Endorse Your Brand
Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Robert Tuchman
Jennifer Lopez Makes a Sales Pitch to Silicon Valley
Venture Capital

Jennifer Lopez Makes a Sales Pitch to Silicon Valley

The entertainer made an unusual appearance in front of venture capitalists Wednesday to talk about taking risks, thinking big, and investing in Jennifer Lopez, the brand.
Verne Kopytoff
Here's Why Jerry Seinfeld Likens YouTube to a 'Giant Garbage Can'
Celebrities

Here's Why Jerry Seinfeld Likens YouTube to a 'Giant Garbage Can'

'I think show business is for talent, that's who should be in it,' the comedian said. 'And I like being at the top of the pyramid.'
Geoff Weiss
How Your Brand Can Host a Celebrity Takeover on Social Media
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
Living in an Entrepreneur's World: 7 Inspiring Lessons Learned From Madonna
Inspiration

Living in an Entrepreneur's World: 7 Inspiring Lessons Learned From Madonna

While her music industry success is apparent, what is less obvious, are the valuable lessons entrepreneurs can learn from Madonna.
Monica Zent
Selena, Resurrected Via Hologram, Is Slated to Kick Off a 2018 Tour
Technology

Selena, Resurrected Via Hologram, Is Slated to Kick Off a 2018 Tour

There will be new music, though it's not yet clear how.
Laura Entis
9 Reasons Taylor Swift Is a Savvy Business Leader (Infographic)
Inspiration

9 Reasons Taylor Swift Is a Savvy Business Leader (Infographic)

Taylor Swift isn't just a singer and songwriter. She is one of the sharpest businesswomen in the business.
Kate Taylor
Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission
Social Entrepreneurship

Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission

The Entourage star recently discussed the role of businesses and the future of sustainability at SXSW.
Rebekah Iliff
6 Tips for Scoring Celebrity Content for Your Website
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Kim Lachance Shandrow
Egg Industry Taps Kevin Bacon as New Spokesperson
Eggs

Egg Industry Taps Kevin Bacon as New Spokesperson

Apparently, no one knows eggs better than Bacon.
Kate Taylor
Many, Many More Kim Kardashian Apps Are Coming
Kim Kardashian

Many, Many More Kim Kardashian Apps Are Coming

Her mobile game made $74 million last year.
Benjamin Snyder