Data Driven Marketing

Leadership

How Restaurant365 CEO Tony Smith Uses Data to Make Better Decisions

On this episode of "Restaurant Influencers," Tony Smith, CEO of Restaurant365, explains using software to steer decision-making, the value of in-person events, and how to avoid burnout.

Science & Technology

How to Climb Out of the Four Greatest Data Strategy Pitfalls

For one, don't think data is telling you to go one way when, in reality, the world is going in another.

Technology

How Digitally Transformed Is Your Business?

Assess your company's digital transformation using these four indicators

Marketing

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.

Marketing

5 Best Disruptive Data-Driven Marketing Tips for Budding Entrepreneurs

From expanding the consumer base to influencing them data-driven marketing has disrupted the old bench marks

Social Media

Tougher Data Privacy Rules Are a Scammer's Nightmare, but Ethical Marketers Can Stay Calm

The Cambridge Analytica scandal is adding momentum to a global regulatory push.

Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.

Marketing

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

Science & Technology

At SXSW: GrubHub -- Great Delivery Takes Data, Tech and a Love for Food

This operations exec explains how delivery has evolved -- and why a better understanding of how food is prepared will give it an advantage.

Data & Recovery

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.

Social Media

7 Ways That Facebook Ads Can Rock Your Business

But first you have do your part to get those ad campaigns to actually produce results.

Business News

3 Ways Content Can Convert Social Media Fans Into Customers

From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.

Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.

Data & Recovery

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?

Travel

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.