Messaging

News and Articles About Messaging

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

Facebook's WhatsApp Acquisition Now Has a $22 Billion Price Tag

That's about $3 billion more than when the deal was announced for $19 billion back in February.

Yahoo Plans to Invest in Snapchat

The tech giant plans to invest a part of the proceeds from its Alibaba stake in the popular mobile messaging app.

Facebook Wins EU Approval for $19 Billion WhatsApp Bid

The landmark deal gives Facebook a strong foothold in the fast-growing mobile messaging market.

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.

Pinterest Gets Chatty, Launches Its First Private-Messaging Feature

Chat away, pinners. Pinterest may be late to the game, but it's finally jumped on the messaging bandwagon.

Report: Snapchat Value Could Reach $10 Billion With Alibaba Investment

Look out, Airbnb, Dropbox and Uber: there's reportedly a new $10 billion business on the block.

Facebook Reportedly Weighing Integration of Uber Into Messenger App

Preliminary discussions between Mark Zuckerberg and Travis Kalanick point to the social network's stated desire to diversify and monetize its messaging platform.

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'

New Messaging App 'Tap' Aims to Be Even Simpler Than 'Yo'

A decorated tech inventor enters the context-based messaging service market, claiming his app is four times faster than the viral messaging app Yo.

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.

Viral App 'Yo' Hires Its Hacker

The founder of the ultra popular messaging app says it was ‘lucky’ the hack came at an early stage and the company is now working with the developer who hacked it.

Your Customers Can Now Direct Message You on Yelp

The new direct-messaging tool aims 'to ensure people never have to leave Yelp to find all the info their hearts’ desire,' the company said.

Facebook Launches Slingshot, Its Snapchat Competitor

The new ephemeral messaging app is a familiar concept with an interesting and risky twist.

Facebook Adds Tap-and-Hold Video Recording Feature to Messenger App

Looking to take on Snapchat, the new feature makes sharing text, photos and videos more seamless than ever.

New FCC Program Lets You Text 911 in an Emergency

Though not yet nationally available, text-to-911 could change how we ask for help.

Someone New Wants to Chat With You: Your Refrigerator

Customers in South Korea can now purchase LG's smart fridges, ovens and washing machines equipped with a social messaging system called HomeChat.

Snapchat Adds Texting, Video-Chat Capabilities

As the mobile messaging space heats up, the disappearing-image platform has unveiled two new features aimed at enriching conversations.

Want to Chat on Facebook? Soon, You'll Need a Second App for That.

Users might not be happy about needing another app, but the move could ultimately make Facebook Messenger a much more powerful tool.

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.

BlackBerry CEO: I Would Sell BBM for $19 Billion

The smartphone maker's comments come a week after Facebook purchased the WhatsApp messaging service for the same price.

What Does WhatsApp's Win Mean For the Future of Texting?

With the success of mobile messaging apps like Viber and WhatsApp, will texting be left behind?

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