News and Articles About Millennials
While the millennial label has its controversies, growing up in the digital era has clear advantages for emerging entrepreneurs and executives.
Younger people use smartphones a lot and engagement with mobile apps is soaring.
Employers have everything to gain from giving their youngest workers what they seek from a job.
At a time when social entrepreneurs are hungry for eye-popping numbers -- things donated, lives changed -- Jacob Lief is going against the grain.
The new reality TV series follows 10 hungry millennials as they perfect their startup pitches, then battle for big bucks from billionaire investor Tim Draper.
Companies that help employees with small daily challenges and support their personal development attract better talent and earn staff loyalty.
SnapChat is wildly popular with the young demographic many companies are trying to recruit. That's your first hint for catching their interest.
The generation dubbed "digital natives'' prefer YouTube to TV and the World Cup to bowl games. Marketers need to adapt.
Motivation and Retention
The same traits entrepreneurs seek in young talent are also the traits that make it most difficult to retain them.
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Hold the phone. We're more patient than you think, especially if marketers pull these tricks.
Younger workers, unsurprisingly, are less likely to demand health insurance than older workers but don't overlook their birthdays.
A more flexible work environment can help maximize productivity and alleviate burnout.
Martha Stewart may be 73, but with drones, 3-D printing and a Kardashian connection, she's staying sharp in 2015.
millennials refers to the generation born between the early 1980s and early 2000s. Whether marketing to millennials or hiring them, it can help to understand this generation’s typically-accepted characteristics: They are digital natives, they have a desire for social impact and they face a higher level of student debt and unemployment than other recent generations.
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