Nike

News and Articles About Nike

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Geoff Weiss
Business Ultra-Casual: Would You Wear This Sweat-'Suit' to the Office?
Fashion

Business Ultra-Casual: Would You Wear This Sweat-'Suit' to the Office?

Dude, terry cloth isn't just for towels and tracksuits anymore.
Kim Lachance Shandrow
Athletic Apparel Is Lapping the Broader Retail Industry
Retail Businesses

Athletic Apparel Is Lapping the Broader Retail Industry

Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
John Kell
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Jim Joseph
Connecting Entrepreneurs With Domestic Manufacturers
Manufacturing

Connecting Entrepreneurs With Domestic Manufacturers

The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Nike Reportedly Exiting the Wearable Hardware Game
Wearable Tech

Nike Reportedly Exiting the Wearable Hardware Game

The sportswear company is shifting its focus from hardware to software.
Laura Entis
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Startup Basics

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Melanie Spring
Secrets of the 10 Most-Trusted Brands
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.