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News and Articles About Nike
Athletic Apparel Is Lapping the Broader Retail Industry
Demand for activewear is booming, benefiting companies such as Nike, Under Armour and Lululemon.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Connecting Entrepreneurs With Domestic Manufacturers
The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Nike Reportedly Exiting the Wearable Hardware Game
The sportswear company is shifting its focus from hardware to software.
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Secrets of the 10 Most-Trusted Brands
Dreaming of the day your business becomes a household name? Follow these examples.
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