Press coverage

News and Articles About Press coverage

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.

Land on a TV Producer's Radar With These 5 Tips

Becoming a video presence online will greatly up your chances of a spot on a traditional media program.

Three Years Later, Clinkle Launches Less Than Impressive App

The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.

3 Tips for Landing Press for Your Startup

Building relationships is key to getting the coverage you want.

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

Mysterious Google Barge in Maine to be Scrapped

One half of Google's expensive clandestine project is no more.

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.

Being Interviewed by the Press? Here's How to Prepare.

Put your best foot forward when talking to reporters.

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.

4 Secrets to Pitching Your App to Reporters

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.

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