Press Coverage

News and Articles About Press Coverage

7 Things Reporters Wish PR Pros Would Do
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
7 Ways to Determine Who on Your Team Could Speak for the Company
Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Adam Fine
The Only Real PR Challenge You Have Is Your News Interests No One
Press Coverage

The Only Real PR Challenge You Have Is Your News Interests No One

Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
Bob Geller
12 Secrets to Pitching the Perfect Guest Post
Pitching

12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
Become a Press Magnet by Following This 5-Step Blueprint
Public Relations

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Jonathan Long
5 Ways to Pump Your Business into the Media
Media Coverage

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Susan Matthews Apgood
3 Tips for Creating a Press Release That Gets Results
Public Relations

3 Tips for Creating a Press Release That Gets Results

An expert offers tips to help you spread the word.
Christopher Hann
6 Tips for Handling a Failed Pitch
Press Coverage

6 Tips for Handling a Failed Pitch

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself
Don't Underestimate Just How Newsworthy Your Company Is
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
John Pilmer
3 Proven Ways Entrepreneurs Can Get Media Exposure
Control What You Can

3 Proven Ways Entrepreneurs Can Get Media Exposure

Press coverage puts your message in front of a larger audience in a way that is more educational than an advertisement and establishes you as an expert and thought leader in your industry.
Matthew Toren
The PR Industry Is Dead to Me
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Grant Cardone
3 Reasons Why Partnerships Need to be Part of Your Growth Strategy
Partnerships

3 Reasons Why Partnerships Need to be Part of Your Growth Strategy

We're all in this together. Business partnerships can help make your path to success easier.
William Litvack
The Ultimate PR Cheat Sheet: Creating a Strategy, Crafting a Press Release and Handling the Media
Starting a Business

The Ultimate PR Cheat Sheet: Creating a Strategy, Crafting a Press Release and Handling the Media

Getting publicity isn't that hard if you follow the steps in our smart publicity guide.
The Staff of Entrepreneur Media, Inc.
Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long