News and Articles About Press coverage
One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
Put your best foot forward when talking to reporters.
With press coverage, social media outreach and blog content, you should attract new users to your product.
Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.
A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
So you want media coverage? Join the club. Here's how to stand out from the crowd.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Everything you need to know about getting your information into the hands of the media.
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.