News and Articles About Press coverage

If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Public Relations

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Edward Yang
Generate Great PR on a Shoestring Budget With These 5 Tips
Public Relations

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Kathie Green
5 Steps to Write a Winning Bylined Article
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
Zach Cutler
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer
Barbara Corcoran on the Secret to Getting Free Press
Ready to Launch

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Carly Okyle
6 Ways to Ensure a Journalist Will Love Your Pitch
Press coverage

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
Land on a TV Producer's Radar With These 5 Tips
Television

Land on a TV Producer's Radar With These 5 Tips

Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Deborah Mitchell
Three Years Later, Clinkle Launches Less Than Impressive App
Mobile Payments

Three Years Later, Clinkle Launches Less Than Impressive App

The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
Nina Zipkin
7 Big Changes in the PR Landscape Every Business Should Know About
Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Rebekah Iliff
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
Press coverage

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Joan Stewart
How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
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5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Public Relations

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Brittany Walters-Bearden
8 Ways to Influence Users to Download Your Mobile App
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Rahul Varshneya