Press coverage

News and Articles About Press coverage

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.

8 Simple But Critical Tips for Improving Your 'Online Newsroom'

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.

3 Tips for Landing Press for Your Startup

Building relationships is key to getting the coverage you want.

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

Mysterious Google Barge in Maine to be Scrapped

One half of Google's expensive clandestine project is no more.

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.

Being Interviewed by the Press? Here's How to Prepare.

Put your best foot forward when talking to reporters.

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.

4 Secrets to Pitching Your App to Reporters

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

McDonald's Kills Employee Resource Site After Another Gaffe

Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

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