Press coverage

News and Articles About Press coverage

The 12 Must-Follow Rules for Issuing Press Releases

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
Being Interviewed by the Press? Here's How to Prepare.

Being Interviewed by the Press? Here's How to Prepare.

Put your best foot forward when talking to reporters.
Synergize Marketing Efforts to Gain New Customers

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
4 Secrets to Pitching Your App to Reporters

4 Secrets to Pitching Your App to Reporters

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.
The Very First PR Step a Startup Needs to Take

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
McDonald's Kills Employee Resource Site After Another Gaffe

McDonald's Kills Employee Resource Site After Another Gaffe

Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.
Has the Oprah Effect Diminished?

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
7 Ways to Get the Press Coverage You Want

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
4 Tips for Crafting the Perfect Pitch

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
How to Make Company Announcements in Buzzworthy Ways

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
How Your Press Releases Can Grab the Most Attention

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Should Marissa Mayer Have Posed in Vogue?

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
10 Ways to Stop Being a Jerk. Signed, Your Publicist

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
How to Write a Press Release That Gets Noticed

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.
10 Questions to Ask Before Hiring a PR Firm

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.

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