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News and Articles About Press coverage
If You Want to Land a TV Spot, Know It's All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
5 Steps to Write a Winning Bylined Article
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
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Barbara Corcoran on the Secret to Getting Free Press
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Land on a TV Producer's Radar With These 5 Tips
Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Three Years Later, Clinkle Launches Less Than Impressive App
The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
7 Big Changes in the PR Landscape Every Business Should Know About
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Don't expect to look good in the media, or even be placed, if you are committing these errors.
8 Ways to Influence Users to Download Your Mobile App
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
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