News and Articles About Press coverage
BY Nina ZipkinAnother piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water.
BY Ashley LeeWith J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
BY Sarah SkerikIf your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
BY Dave ClarkeWhen your pitch emails go unanswered by members of the media, consider more subtle steps.
BY Bruce SerbinIt's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
BY Dave ClarkeYour company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.