Publicity

News and Articles About Publicity

How to Develop a Top-Notch PR Plan
Public Relations

How to Develop a Top-Notch PR Plan

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
5 Things You Must Do to Survive a PR Disaster
Crisis Management

5 Things You Must Do to Survive a PR Disaster

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
Chloe Scheller
3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
5 Tips on How to Pitch Your Startup to Get the Press You Need
Press Coverage

5 Tips on How to Pitch Your Startup to Get the Press You Need

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
Jerrid Grimm
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update
Public Relations

3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.
Donald Trump Can Get Away With It, But You Can't
Politics

Donald Trump Can Get Away With It, But You Can't

The tale of a local diner owner who sought local elected office, and the dangers he faced with his business.
Gene Marks
How to Do PR on the Cheap
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Jim Joseph
4 PR Strategies You Should Be Using Right Now
Public Relations

4 PR Strategies You Should Be Using Right Now

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.
Jennifer Maloney
6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford
Public Relations

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
Elliot Tomaeno
4 Alternative Metrics to Evaluate Your PR Campaign's Success
Public Relations

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.
Mel Carson
33 Tips to Help You Ace a Media Interview (Infographic)
Publicity

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters.
Nina Zipkin
Hack PR for Your Startup With These 5 Tools
Public Relations

Hack PR for Your Startup With These 5 Tools

Creative publicity tricks will empower you to gain the exposure your company needs.
Andrew Medal
3 Reasons Why No Small Business Should Hire a PR Agency
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.