Publicity

News and Articles About Publicity

Uber to Cap Surge Pricing During Winter Storm Juno
Surge Pricing

Uber to Cap Surge Pricing During Winter Storm Juno

In the past, the company has come under fire for surging prices during times of crisis.
Geoff Weiss
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
3 Ways to Optimize Your Startup's Content Marketing
Content marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
Pitch Perfect: 4 Steps to Capture the Media's Attention
Pitching

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Angela Jia Kim and Rachel Hofstetter
4 Simple, Effective Head Shot Photography Tips
Photography

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
Serban Enache
The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements
Public Speaking

3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements

Many organizations and businesses have budgets for speakers. Finding them and connecting is just like hustling for any other opportunity.
Kimanzi Constable
Why You Should Rethink Using a PR Firm
Thought Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Zach Cutler
If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
The Most Outrageous Thing Grant Cardone Did to Get Attention
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Jason Fell
Connect These 6 People on Your Team With Your PR Firm
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden