Publicity

News and Articles About Publicity

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.

Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions.

Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.

Being Interviewed by the Press? Here's How to Prepare.

Put your best foot forward when talking to reporters.

How to Get Publicity When You Have No News to Share

Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.

4 Secrets to Pitching Your App to Reporters

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.

Opportunity Is Knocking: Announcing a Contest for Entrepreneurs

Entrepreneurs, here is your opportunity to shine. Apply for the Empact Showcase and have the chance to be featured in Entrepreneur's annual 'Top 30 Startups to Watch' list.

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.

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