News and Articles About Publicity
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Sleep tight. The furniture is already assembled and you get to keep the sheets.
Before you reach out to a public-relations firm, make sure you answer these three questions.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
Your ideal customers are out there waiting for you. Here's how to find them.
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
These tips can help you design a logo that stands out from the competition's.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Put your best foot forward when talking to reporters.
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
With press coverage, social media outreach and blog content, you should attract new users to your product.
Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Entrepreneurs, here is your opportunity to shine. Apply for the Empact Showcase and have the chance to be featured in Entrepreneur's annual 'Top 30 Startups to Watch' list.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
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