Publicity

News and Articles About Publicity

The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements
Public Speaking

3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements

Many organizations and businesses have budgets for speakers. Finding them and connecting is just like hustling for any other opportunity.
Kimanzi Constable
Why You Should Rethink Using a PR Firm
Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Kelsey Meyer
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Zach Cutler
If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
Have a Burning Business Question? Ask the Expert: Mel Carson.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Andrea Huspeni
The Most Outrageous Thing Grant Cardone Did to Get Attention
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Jason Fell
Connect These 6 People on Your Team With Your PR Firm
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden
The Venerable Press Release Remains the Cornerstone of Public Relations
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
John Pilmer
4 Tips for Getting Your Business in the News Without a Big PR Budget
Publicity

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
Ann Smarty
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Business Circle

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Vikas Lalwani
Three Years Later, Clinkle Launches Less Than Impressive App
Mobile Payments

Three Years Later, Clinkle Launches Less Than Impressive App

The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
Nina Zipkin
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips