Publicity

News and Articles About Publicity

The Basics of Getting the PR Your Business Needs
Public Relations

The Basics of Getting the PR Your Business Needs

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
Deborah Mitchell
How Targeted Press Efforts Raise Your Bottom Line
Public Relations

How Targeted Press Efforts Raise Your Bottom Line

Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.
John Pilmer
4 Ways to Get Publicity on a Budget
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Chris Myers
Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity
Publicity

Shark Tank's Barbara Corcoran: How This One Little Thing Got My Company Big Publicity

A little love from the media can do wonders for your business -- you just need to know what to give them.
Lauren Covello
5 Tools to Fuel Your Company's PR Machine
Productivity

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
David Gerzof-Richard
The 10 Things You Must Do When Distributing Your Press Release
Press coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
5 Ways Besides Social Media to Get Publicity for Your Family Business
Publicity

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Daphne Mallory
How to Get Better Press Than Your Competitors
Media Coverage

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
Sometimes Hackers Just Want to Embarrass You
Cyber Security

Sometimes Hackers Just Want to Embarrass You

The fallout for a cyber attack can include a major hit to a company's reputation. Be proactive on the public-relations front.
Eric Basu
Why Every Startup Needs a Press Kit
Publicity

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Jim Glade and Andrew Wight
Uber to Cap Surge Pricing During Winter Storm Juno
Surge Pricing

Uber to Cap Surge Pricing During Winter Storm Juno

In the past, the company has come under fire for surging prices during times of crisis.
Geoff Weiss
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
3 Ways to Optimize Your Startup's Content Marketing
Content marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Pratik Dholakiya
How to Be Your Own PR Machine
The Grind

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait