This ad will close in

publicity

Subscribe

News and Articles About publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company
BY
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
April 15, 2014 in Marketing
What I Learned About PR From Working With Steve Jobs

What I Learned About PR From Working With Steve Jobs

BY
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
April 14, 2014 in Marketing
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

BY
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 11, 2014 in Marketing

Letting Investors Know About Your New Venture

BY
Our expert explains how to publicly reach out to investors within the parameters of the JOBS Act.
April 10, 2014 in Ask Entrepreneur
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

BY
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
April 2, 2014 in Money
Video: The Esquire Guy on Handling a PR Crisis With StylePlay Video

The Esquire Guy on Handling a PR Crisis With Style (Video)

BY
Effective damage control all comes down to the tone.
March 29, 2014 in Marketing

Put Your Best Foot Forward at Conferences and Trade Shows

BY
Our expert advises a reader about the most effective ways to connect with potential partners and clients at big events.
March 21, 2014 in Ask Entrepreneur
Airbnb Could Be Joining the $10 Billion Valuation Club

Airbnb Could Be Joining the $10 Billion Valuation Club

BY
The online home rental startup is reportedly in advanced talks to raise funding that would make it more valuable than some large hotel operators.
March 20, 2014 in Money
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

BY
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

BY
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 14, 2014 in Online Marketing
How to Generate Publicity on a Shoe-String Budget

How to Generate Publicity on a Shoe-String Budget

BY
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
November 27, 2013 in Public Relations
Have a Burning Business Question? Ask the Expert.

Have a Burning Business Question? Ask the Expert.

BY
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
November 6, 2013 in Public Relations
How Your Alma Mater Can Jumpstart Your PR

How Your Alma Mater Can Jumpstart Your PR

BY
In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
November 4, 2013 in Public Relations
5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

BY
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
October 10, 2013 in Public Relations

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

BY
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
August 2, 2013 in Online Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

BY
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
July 18, 2013 in Online Marketing

Attention Young Entrepreneurs: Here's a Contest Just for You

BY
Empact is looking for startups making an impact in the community to showcase at the United Nations.
June 26, 2013 in Young Entrepreneurs

What Not to Hook a Media Pitch to, Ever

BY
You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013 in Grow Your Business

3 Tips for Landing Press for Your Startup

BY
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
April 4, 2013 in Grow Your Business

Not Top Dog? 4 Ways to Project a Bigger Brand

BY
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
January 8, 2013 in Marketing

How to Never Miss a Chance to Hype Your Startup

BY
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
November 15, 2012 in Marketing

6 PR Tips for Generating Publicity for Your Startup

BY
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012 in Marketing

Forget 'Jersey Shore,' MTV Wants to Put You in the Spotlight

BY
As shows like 'Shark Tank' and 'Undercover Boss' captivate American audiences, MTV is looking to similarly capitalize -- putting out casting calls for young treps who want to be stars.
June 14, 2012 in Young Entrepreneurs

3 Things Your Media Pitch Doesn't Need

BY
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012 in Young Entrepreneurs

Most Shared Stories