News and Articles About Publicity
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
These tips can help you design a logo that stands out from the competition's.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Put your best foot forward when talking to reporters.
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
With press coverage, social media outreach and blog content, you should attract new users to your product.
Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Entrepreneurs, here is your opportunity to shine. Apply for the Empact Showcase and have the chance to be featured in Entrepreneur's annual 'Top 30 Startups to Watch' list.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Good food and service with a smile are important, but if nobody knows you're serving, you're out of luck. Find out how to market and promote your mobile food business.
Your business will stand out with these tips for naming a new venture.
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Our expert explains how to publicly reach out to investors within the parameters of the JOBS Act.
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Effective damage control all comes down to the tone.
Our expert advises a reader about the most effective ways to connect with potential partners and clients at big events.