Social Media

News and Articles About Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray
3 Ways to Use Social Media to Build Rapport With Your Customers
Social Media Marketing

3 Ways to Use Social Media to Build Rapport With Your Customers

The online world offers the opportunity to get to know your potential clients and engage them person to person.
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Shannon Byrne
Direct Selling Goes Social, Retools for Millennial Generation
Connected Entrepreneur

Direct Selling Goes Social, Retools for Millennial Generation

Chantel Waterbury, founder of jewelry company Chloe and Isabel, talks about why she's putting her brand in the hands of 'social retailers'.
Sarah Max
3 Great Choices for a Winning Content-Marketing Strategy
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Pratik Dholakiya
Video on Twitter? This Investor Says Yes, Please.
Video

Video on Twitter? This Investor Says Yes, Please.

It will be a 'powder keg, in a good way.'
3 Short Books to Read to Maximize Your Productivity and Marketing
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
Mel Carson
How Marketers Should Approach the New Twitter
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Benjamin Snyder
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
Lisa Evans
The Startup Marketer's Guide to Sponsored Online Content
Sponsored Content

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Matthew Kammerer
6 Better Responses to a Bad Review Than Yelling or Sulking
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Cris Burnam
Twitter Premieres New Mobile Video and Group Messaging Features
Twitter

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
Kim Lachance Shandrow
8 Ways to Better Market Yourself on LinkedIn
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Brian Honigman