Social Media

News and Articles About Social Media

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
How to Schedule Social Media Content for Next Week, Next Month and Next Year
Social Media Marketing

How to Schedule Social Media Content for Next Week, Next Month and Next Year

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.
Kevan Lee
How to Make More Effective Use of Social Media in Your Ecommerce Strategy
Ecommerce

How to Make More Effective Use of Social Media in Your Ecommerce Strategy

Profiting from the seemingly-endless boom in online spending requires a clear vision of who your customers are and how to engage them.
Brett Relander
How to Be Whom You Project to Be on Social Media
Social Media

How to Be Whom You Project to Be on Social Media

A few encounters in my life taught me that we can change ourselves to be the businesspeople we sometimes pretend to be,
Issamar Ginzberg
Who Won the Social Super Bowl?
Social Media

Who Won the Social Super Bowl?

Twitter vs. Facebook vs. YouTube.
Julia Boorstin
3 Keys to Developing a Video Strategy
Video

3 Keys to Developing a Video Strategy

Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
Jesse Torres
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray
3 Ways to Use Social Media to Build Rapport With Your Customers
Social Media Marketing

3 Ways to Use Social Media to Build Rapport With Your Customers

The online world offers the opportunity to get to know your potential clients and engage them person to person.
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Shannon Byrne
Direct Selling Goes Social, Retools for Millennial Generation
Connected Entrepreneur

Direct Selling Goes Social, Retools for Millennial Generation

Chantel Waterbury, founder of jewelry company Chloe and Isabel, talks about why she's putting her brand in the hands of 'social retailers'.
Sarah Max
3 Great Choices for a Winning Content-Marketing Strategy
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Pratik Dholakiya
Video on Twitter? This Investor Says Yes, Please.
Video

Video on Twitter? This Investor Says Yes, Please.

It will be a 'powder keg, in a good way.'
3 Short Books to Read to Maximize Your Productivity and Marketing
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
Mel Carson
How Marketers Should Approach the New Twitter
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy