Social Media

8 Reasons Why Every Business Needs Custom Twitter Hashtags
Hashtags

8 Reasons Why Every Business Needs Custom Twitter Hashtags

Custom hashtags can be used for much more than the average tweet.
Christina Baldassarre
Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs
Writing

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

Relying solely on social media is a slow and increasingly expensive way to grow your business. Accelerate the process by getting your message in front of larger audiences.
Kimanzi Constable
Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.
Pivots

Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.

Meerkat, which enables users to stream live videos over Twitter, is one of the most buzzed-about apps on the market today.
Geoff Weiss
5 Pinterest Tips for Crazy-Good Results
Pinterest

5 Pinterest Tips for Crazy-Good Results

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.
Actually, Facebook Isn't Failing Brands and Marketers
Facebook

Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Eric Samson
Free 'Pablo' Tool Generates Engaging Social Graphics in Under 30 Seconds
Graphics

Free 'Pablo' Tool Generates Engaging Social Graphics in Under 30 Seconds

The tool lets users create graphics overlaid with text in order to fuel engagement on social media and blogs.
Geoff Weiss
Here's How One Tweet Led to Microsoft Buying Minecraft for $2.5 Billion
Social Media

Here's How One Tweet Led to Microsoft Buying Minecraft for $2.5 Billion

Social media can change the entire course of your company's future.
Nina Zipkin
Instagram Rolls Out New 'Carousel' Ads
Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
Social Analytics: How Necessary Are They?
Ask a Geek

Social Analytics: How Necessary Are They?

Our resident 'geek' tells us if social media analytics add up to business success.
Mikal E. Belicove
How to Use Social Media to Boost Your MBA Application
Social Media

How to Use Social Media to Boost Your MBA Application

Here are 5 tips for improving your MBA application by improving your online presence.
Cynthia Johnson
The 3 Things You Need to Know About Hiring a Social Media Manager
Social Media Marketing

The 3 Things You Need to Know About Hiring a Social Media Manager

It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Deborah Mitchell
Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic
College Entrepreneurs

Princeton-Founded 'Friendsy' App Looking to Recapture Facebook's Early Magic

With 25,000 users and $200,000 in funding, the social network is now rolling out to all campuses nationwide.
Geoff Weiss
Google Reorganizes Google+ Social Network
Google

Google Reorganizes Google+ Social Network

So far, the site is being split into two entities: Streams and Photos. More changes could come.
4 Ways for Entrepreneurs to Cultivate Their Writing
Writing

4 Ways for Entrepreneurs to Cultivate Their Writing

Writing is a practice with powerful benefits, personally and professionally, if you don't confuse it with cranking out content.
Kimanzi Constable