News and Articles About Social Media
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
The new service shows the messages of other nearby users, whether you follow them or not.
Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Some useful ideas for maximizing the value of the content that already exists on your website.
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Nick Loeb is working to spread the word on crunchy condiments, with the help of his fiancé, Modern Family star Sofia Vergara.
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
The combination of data could help increase the relevancy of retargeted ads on mobile devices.
LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
The new feature links high quality photography to maps, making it easier to visit and share in real life.
The social network announced new features today that provide greater functionality to page administrators.
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.