Social Media

Top 25 Business Podcasts for Entrepreneurs
Podcasts

Top 25 Business Podcasts for Entrepreneurs

Podcasts are as easy to use as old-school radio but as specialized as blogs. Listening to them is one of the few examples of effective multi-tasking.
Murray Newlands
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Brian Honigman
3 Tips for Building Your Brand by Giving Away Images
Marketing

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
Blogging Is an Art But Attracting the Right Audience Is a Science
Blogging

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
Pratik Dholakiya
4 Festive Tips for Holiday Social-Media Marketing
Social Media Marketing

4 Festive Tips for Holiday Social-Media Marketing

It's that special time of year, when consumers are spending and more distracted than usual. Decorate your marketing accordingly.
Amir Zonozi
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
Zach Cutler
Twitter Unveils New Ecommerce Feature
Ecommerce

Twitter Unveils New Ecommerce Feature

The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.
Nina Zipkin
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
4 Ways to Make Your Facebook Posts Shine
Facebook Advertising

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Guest Blogging

7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home

Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
John Boitnott
How to Optimize Google Search Results for Pictures as Well as Words
Personal Branding

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Ann Smarty