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News and Articles About Social Media
Social Media Marketing
What to Consider When Trying to Market on Social Media
You don't have to be on every social media platform, but you do need to be consistent about posting.
To Stand Out at SXSW, Give Them Something to Tweet About
Custom freebies! Swords! Hands-on experiences stand out in telling companies innovation stories.
6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)
Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Kim Lachance Shandrow
How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)
'I disciplined my son and he threw a tantrum that I thought was so funny that I disciplined him again just so I could video it,' wrote one participant in a new study about social media addiction.
Craft a Legal, Effective Employee Social Media Policy With These 5 Steps
To protect your company, create rules that let workers know what can and can't be said, as well as how to act appropriately online.
Have Some Words of Wisdom? Share Your #GoodAdviceIn4Words.
Sometimes the best advice is absurdly succinct.
The Guardian Backpedals, Says Whisper Doesn't Actually Spy on Users
8 Reasons Why Every Business Needs Custom Twitter Hashtags
Custom hashtags can be used for much more than the average tweet.
Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs
Relying solely on social media is a slow and increasingly expensive way to grow your business. Accelerate the process by getting your message in front of larger audiences.
Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.
Meerkat, which enables users to stream live videos over Twitter, is one of the most buzzed-about apps on the market today.
5 Pinterest Tips for Crazy-Good Results
The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.
Small Business PR
Actually, Facebook Isn't Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Free 'Pablo' Tool Generates Engaging Social Graphics in Under 30 Seconds
The tool lets users create graphics overlaid with text in order to fuel engagement on social media and blogs.
Here's How One Tweet Led to Microsoft Buying Minecraft for $2.5 Billion
Social media can change the entire course of your company's future.
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