Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Being open to change helped Blogilates build its biggest revenue stream more quickly.
These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Social Media Marketing
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Who knew baking tips could be so profitable? And fun.
While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
While many entrepreneurs have Instagram accounts, they may not be taking full advantage of its potential reach.
'I think show business is for talent, that's who should be in it,' the comedian said. 'And I like being at the top of the pyramid.'