Social Media
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
BY Kathleen Davis
A new survey reveals that small businesses are increasing their social media marketing efforts.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
BY Shira Lazar
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
5 Free Tools for More Powerful Pinterest Marketing
BY Brian Honigman
Make the most of your online marketing campaign without spending any money.
5 Ways Instagram Can Boost Your Marketing Plan
BY Kim Lachance Shandrow
These strategies can help increase your reach -- and revenue.
Play Video New Ways to Use Social Outlets to Win Customers (Video)
Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
David Segal on DAVIDsTEA: North America's Next Starbucks?
BY Shira Lazar
While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
5 Tips for Talking About Politics on Social Media
BY Scott Levy
With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Yelp to Business Owners: Don't Try to Game Our System
BY Jason Fell
Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Got a Bad Yelp Review? Here's What to Do
BY Jason Fell
Consider these three steps for turning a negative review into a positive outcome.
BrandYourself Helps Users Clean up Their Online Identity
BY Gwen Moran
DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.
5 Tips for Using Social Media as a Customer Service Tool
BY Scott Levy
Why you should embrace negative comments online and how to do it right.
New Tool Gauges Pinterest Mentions
BY Katherine Duncan
Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Showcasing Your Expertise Via LinkedIn Answers
BY Ted Prodromou
How to leverage the Internet's most powerful source of business intelligence.
What You Can Learn About Social Media from Big Bird
BY Catherine Clifford
The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
LinkedIn Gives Company Pages a Facelift
BY Jason Fell
The redesign goes live across two million business pages on the networking site.
3 Steps to Generating Buzz with a YouTube Contest
BY James Wedmore
Video can provide a powerful marketing boost for your business on social networks.
3 App Options for Converting Facebook Fans Into Customers
BY Kim Lachance Shandrow
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Sean Parker: Running a Startup Is 'Like Eating Glass'
BY Alyson Shontell
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan
BY Tim Berry
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Betaworks Uses Creative Methods to Find and Fund the Next Big Idea
BY Vanessa Richardson
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Projecting a Professional Image on LinkedIn
BY Ted Prodromou
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
4 Tips for Using Pinterest to Market Your Startup
BY Adam Toren
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Tips for Using LinkedIn's New 'Endorsements'
BY Lewis Howes
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
5 Scary Mistakes to Avoid on Facebook
BY Scott Levy
Don't make these no-nos when trying to build your fan base on the giant social network.




