Social Media

How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Joe Hyrkin
How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
The Modern Storefront: What Instagram Could Mean For Your Business
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Bob Glazer
This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Geoff Weiss
Listening Helped This YouTube Star Build a Multi-Million Dollar Brand
YouTube

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Being open to change helped Blogilates build its biggest revenue stream more quickly.
Linda Lacina
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Brian Honigman
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
What Inspires Innovators on Twitter
Inspiration

What Inspires Innovators on Twitter

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
Kevin Allen
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
Facebook Marketing

4 Ways to Ensure Facebook Inbound Marketing Works for Your Company

With Facebook being a huge player in the online world, you better have your marketing strategy down pat. Otherwise, it is a waste of time and money.
Nick Unsworth
Real-Time Video Streaming on Social Media Is Driving the Publishing Craze
Streaming

Real-Time Video Streaming on Social Media Is Driving the Publishing Craze

With apps like Meerkat and Periscope recently making their debut, giant publishers are looking to real-time engatement with their digitial communities in the form of video streaming.
Dan Newman
This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube
YouTube

This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube

Who knew baking tips could be so profitable? And fun.
Madeline Stone
3 Reasons Fake Fans Cause Real Problems for Businesses
Social Media

3 Reasons Fake Fans Cause Real Problems for Businesses

While building a social media following with click farms can be enticing, entrepreneurs need to understand the implications they can have.
Peter Gasca
6 Ways To Get 'Instaresults' to Grow Your Instagram Account
Instagram

6 Ways To Get 'Instaresults' to Grow Your Instagram Account

While many entrepreneurs have Instagram accounts, they may not be taking full advantage of its potential reach.
Kim Trumbo
Here's Why Jerry Seinfeld Likens YouTube to a 'Giant Garbage Can'
Celebrities

Here's Why Jerry Seinfeld Likens YouTube to a 'Giant Garbage Can'

'I think show business is for talent, that's who should be in it,' the comedian said. 'And I like being at the top of the pyramid.'
Geoff Weiss