Social Media
Building Your LinkedIn Network
BY Ted Prodromou
How to utilize two distinct approaches to add and maintain connections.
Twitter's Profile Pages Redesign Offers More Branding Opportunities
BY Scott Levy
How to take advantage of larger images and other design changes to draw more attention to your business.
What You Can Learn from Celebrities About Social Media
BY Scott Levy
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Starting a LinkedIn Group to Grow Your Network
BY Ted Prodromou
How to create a focused, topic-driven community and better connect to clients and customers.
Creating Your Company's LinkedIn Profile
BY Ted Prodromou
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Ways to Position Your Brand for Pinterest
BY Jess Loren and Ed Swiderski
A successful Pinterest campaign begins with assessing your brand and philosophy.
What Is Vooza and Why Should You Care?
BY Jason HeadsetsDotCom
Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
3 Ways to Generate Better Leads on Facebook
BY Amy Porterfield
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
How 4 Small Businesses Are Winning on Pinterest
BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Thrillist's Ben Lerer on Success as a Young Trep
BY Shira Lazar
Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
3 Companies That Are Making Politics Cool Again
BY Jennifer Wang
High-tech political junkies are finding new ways to reach voters.
3 Simple Ways to Use LinkedIn to Boost Sales
BY Lewis Howes
Follow these tips for transforming your LinkedIn profile into a lead generating machine.
Andrew Rasiej on the Next Big Wave in Tech -- And How Young Treps Can Surf It
BY Lyneka Little
The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
3 Ways to Use Facebook Groups to Attract and Keep Customers
BY Amy Porterfield
Follow these tips to create different types of groups tailored to specific customers.
5 Free and Low-Cost Tools for Improving Social Media Productivity
BY Jason Fell
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
5 Ways to Transform Facebook Page Apps into Free Advertisements
BY Thomas Meloche
Learn how to use Facebook's redesign to get your customer's attention.
This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts.
How to Make Your Social Networking Efforts More Productive
BY Erika Napoletano
Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
BY John Shinal
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
3 Social Media Lessons from the Olympics
BY Jason Fell
A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
A Quick Guide to Using Tumblr for Business
BY Amy Gahran
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
BY Dave Clarke
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
3 Strategies for Using Facebook's Promoted Posts
BY Amy Porterfield
This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.




