Social Media
How 4 Small Businesses Are Winning on Pinterest
BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Thrillist's Ben Lerer on Success as a Young Trep
BY Shira Lazar
Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
3 Companies That Are Making Politics Cool Again
BY Jennifer Wang
High-tech political junkies are finding new ways to reach voters.
3 Simple Ways to Use LinkedIn to Boost Sales
BY Lewis Howes
Follow these tips for transforming your LinkedIn profile into a lead generating machine.
Andrew Rasiej on the Next Big Wave in Tech -- And How Young Treps Can Surf It
BY Lyneka Little
The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
3 Ways to Use Facebook Groups to Attract and Keep Customers
BY Amy Porterfield
Follow these tips to create different types of groups tailored to specific customers.
5 Free and Low-Cost Tools for Improving Social Media Productivity
BY Jason Fell
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
5 Ways to Transform Facebook Page Apps into Free Advertisements
BY Thomas Meloche
Learn how to use Facebook's redesign to get your customer's attention.
This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts.
How to Make Your Social Networking Efforts More Productive
BY Erika Napoletano
Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
BY John Shinal
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
3 Social Media Lessons from the Olympics
BY Jason Fell
A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
A Quick Guide to Using Tumblr for Business
BY Amy Gahran
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
BY Dave Clarke
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
3 Strategies for Using Facebook's Promoted Posts
BY Amy Porterfield
This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
How to Compete with the Big Chains? Think Locally
BY Mikal E. Belicove
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mike Jones on Ditching La La Land for Silicon Beach
BY Shira Lazar
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
3 Critical Questions to Ask Yourself Before Posting to Facebook
BY Brian Patrick Eha
Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet
But more importantly, you need a smart social media strategy to build your brand and business online.
Simple Ways Around Tough Tech Challenges
BY Cindy Bates
Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
How to Create a Vision Board for Business Ideas on Pinterest
BY Nadia Goodman
A quick guide to pinning down the big-picture view of your business.
How Being a Party Animal Helped SpiritHoods Grow Its Business
BY Shira Lazar
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
BY Tim Gray
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.




