Social Media

News and Articles About Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Stephanie Newby
#HashtagFails? 5 Tips That Will Change Your Fortune
Hashtags

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Dane Atkinson
Why a Landing Page Will Make or Break Your Facebook Ads
Facebook advertising

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
Perry Marshall, Keith Krance, and Thomas Meloche
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Productivity

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Kevan Lee
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Brett Relander
Right Business, Wrong Social Media Culture
Social Media Marketing

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Jay Izso
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media Marketing

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Sujan Patel
Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google
Facebook

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
Laura Entis
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Marketing mistakes

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
Jason Fell
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Scott Langdon
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Privacy Policies

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
Laura Entis
How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Social Media

How (and Why) to Take Advantage of Being First on New Social-Media Platforms

Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Ann Smarty
Twitter Considers Crafting New Apps, Improving Messaging
Twitter

Twitter Considers Crafting New Apps, Improving Messaging

The social network says it is looking into applications beyond its core messaging service.