Marketing
Will You Hit a PR Home Run?
Don't bet on it--but there are other ways to win the publicity game.
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
More From Al Lautenslager
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Publishing as a PR Vehicle
Write an article to establish yourself as an expert and garner publicity.
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Recovery Marketing: Hop on and Take a Ride
Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
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30 Reasons to Write a Press Release
Offer newsworthy information to editors, and they just might bite.
