Marketing
Why Positioning Is More Important Than Ever
Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback.
Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa's Tippie College of Business, a TEDx presenter and a TEDx speaker coach.
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