Stephanie Abrams Cartin and Courtney Spritzer are social-media experts and co-founders of Socialfly, a New York City-based marketing and public-relations company specializing in hospitality, lifestyle, entertainment and beauty brands. Socialfly helps companies expand their online presence and achieve their business goals by developing and executing comprehensive social-media marketing strategies.
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.