Courtney Spritzer and Stephanie Abrams Cartin

Guest Writer

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Stephanie Abrams Cartin and Courtney Spritzer are social-media experts and co-founders of Socialfly, a New York City-based marketing and public-relations company specializing in hospitality, lifestyle, entertainment and beauty brands. Socialfly helps companies expand their online presence and achieve their business goals by developing and executing comprehensive social-media marketing strategies.

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Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.

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With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.

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