Danny Cattan and James Vitrano

There are two ways to go: pursue a dream idea from scratch or bet on a proven concept as a franchisee.

Understanding the numbers, knowing your operation inside and out, and being the best at one thing at a minimum are keys to survival

Wash your own windows, and ask every vendor and supplier for relief -- including your franchisor.

For franchises, a blend of concepts, geography and margins are key to surviving economic downturns.