Business Branding
This Is the Invisible Force That’s Quietly Rewriting the Rules of Success
Most businesses still treat this invisible force as a soft skill — when, in truth, it has become the most powerful competitive advantage.
Sudhir Gupta is a cultural entrepreneur, founder of Eau de Luxe and Facticerie, and a Rolling Stone contributor. He blends luxury, scent and storytelling — transforming perfume factices into memory vessels and building the world's first museum of fragrance display art.
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