Hope Horner | Page 2

CEO of Lemonlight

Hope Horner is a serial entrepreneur who built Lemonlight from her bedroom. She's been named Inc.'s Top Female Founder (twice), landed on the Inc. 5000 list (seven times), and won 30+ awards. She writes about entrepreneurship with clarity, candor, and bite.

More From Hope Horner

Marketing

Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics

People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.

Thought Leaders

What If, One Day, You Honestly Portrayed the ‘Dark’ Side of Building Your Company?

Supermodels are posting images of themselves sans makeup; they're displaying their stretch marks. Maybe you should do the same when hard times hit your company.

Tech

Why Every Startup Needs a Team Video (and How to Create a Great One)

A team video can drive culture, branding and revenue by showcasing your team to both employees and customers.

Entrepreneurs

Do You Ever Feel More Like a Human ‘Doing’ Than a Human ‘Being’?

Why we should give up the problematic and mythical pursuit of work-life balance and strive instead for peace and gratitude.

Human Resources

How Many ‘Hats’ Have You Tried on at Your Company?

Here are three ways to ensure that you know what your different departments are doing, and the challenges these employees face.

Thought Leaders

Strengthen Your Team by Getting on Your Employees’ Level

Work isn't a vacation or a playground. So, de-emphasize the perks. Perks can attract employees, but they won't keep them around.

Building a Business

3 Tips for Starting a Company in an Unfamiliar Industry

Launching a company within an industry you know nothing about? (Like Elon Musk did). No, you're not crazy.

Marketing

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.

Marketing

4 Keys to Creating the Video Ad Your Business Needs

Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.

Hope Horner | Page 2

More From Hope Horner

Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics

What If, One Day, You Honestly Portrayed the ‘Dark’ Side of Building Your Company?

Why Every Startup Needs a Team Video (and How to Create a Great One)

Do You Ever Feel More Like a Human ‘Doing’ Than a Human ‘Being’?

How Many ‘Hats’ Have You Tried on at Your Company?

Strengthen Your Team by Getting on Your Employees’ Level

3 Tips for Starting a Company in an Unfamiliar Industry

3 Ways to Optimize Your Video Advertising Strategy on Facebook

4 Keys to Creating the Video Ad Your Business Needs

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