About Jim Price
Jim Price is a serial tech entrepreneur, lecturer at Michigan Ross, and author of The Launch Lens: 20 Questions Every Entrepreneur Should Ask. He is also a frequent speaker and an entrepreneur in residence at the Zell Lurie Institute.
More From Jim Price
If your dream is to turn such a side hustle into your livelihood, how do you know when the time has come to make that leap?
Follow these tips to get a critical mass of customers so your business grows on its own.
Here's why lifestyle businesses appeal to so many entrepreneurs.
Don't boil the ocean -- try a pot of water first.
Small Business Heroes
Use this framework to answer the biggest question: Is this idea worth pursuing?