Kristen Friend

Bio

Kristen Friend is an award-winning designer & writer whose work has been recognized by the WebAwards, MarCom Awards, Webby Awards and others. She manages brand & marketing strategies for Custom Legal Marketing and its clients. In prior lives, she has been a journalist, photographer & PAC organizer.

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Latest

Marketing

How to Design a Business Blog That Inspires Readers to Become Followers

Customers expect to see some type of thought leadership coming from the businesses they patronize, and cultivating a well-designed, helpful blog can be one avenue for establishing your authority.

Marketing

The Marketing Agency You Hired Could Be Putting Your Business at Risk. Here's What You Need to Look for.

Finding a good marketing company is a project in its own right. Many professionals have stories about sky-high promises that go unfulfilled. But what if the problem runs deeper than poor performance?

Growing a Business

How Collaboration Makes All Departments Revenue Generators

Bringing all your teams together through shared goals and productive communication can help you avoid growth-slowing conflict.

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