Kristen Friend

Senior Director Of Marketing

Kristen Friend is an award-winning designer & writer whose work has been recognized by the WebAwards, MarCom Awards, Webby Awards and others. She manages brand & marketing strategies for Custom Legal Marketing and its clients. In prior lives, she has been a journalist, photographer & PAC organizer.

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How to Design a Business Blog That Inspires Readers to Become Followers

Customers expect to see some type of thought leadership coming from the businesses they patronize, and cultivating a well-designed, helpful blog can be one avenue for establishing your authority.


The Marketing Agency You Hired Could Be Putting Your Business at Risk. Here's What You Need to Look for.

Finding a good marketing company is a project in its own right. Many professionals have stories about sky-high promises that go unfulfilled. But what if the problem runs deeper than poor performance?

Growing a Business

How Collaboration Makes All Departments Revenue Generators

Bringing all your teams together through shared goals and productive communication can help you avoid growth-slowing conflict.

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