About Marcus Sheridan
Marcus Sheridan, who's been dubbed a “web marketing guru” by the New York Times, is the founder and president of The Sales Lion and author of They Ask, You Answer. The book chronicles how Sheridan’s company, River Pools and Spas, used content marketing to recover from being on the brink of bankruptcy during the 2008 economic crisis. He is also a speaker, a voice in digital marketing and consultant to brands and companies trying to make a mark in their respective spaces.
More From Marcus Sheridan
This swimming pool CEO describes his content "epiphany": not to set out to become his industry's most trafficked site but to become "thought leaders on all things aquatic."
Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.