Marsha Friedman

Marsha Friedman is chief executive officer of EMSI Public Relations, a public-relations strategy and publicity-services firm based in Wesley Chapel, Fla., whose clients include corporations, entertainers, authors and professionals.

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Business Plans

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.

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