About Mike Bal
Mike Bal is the Director of Social Media and Content at Single Grain. He’s also the creator of an in-the-works book project called Marketing Apocalypse: The Brand’s Survival Guide, which features contributions from thought leaders like Guy Kawasaki and Blake Mycoskie.
More From Mike Bal
Customer Loyalty
10 Tactics for Increasing Your Customer Value and Loyalty
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.