Pini Yakuel

Pini Yakuel

Founder and CEO, Optimove
Pini Yakuel, founder and CEO of Optimove, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behavior led him to spearhead the development of Optimove. This market-leading customer retention automation software, empowering marketers to maximize their customers’ value, is used by 100-plus online businesses,.
'Starbucks Rewards' and the Failure of Today's Loyalty Programs
Customer Experience

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.
Is Amazon's First Brick-and-Mortar Bookstore the Future of Retail?
Retail Businesses

Is Amazon's First Brick-and-Mortar Bookstore the Future of Retail?

The online retail giant opened its first physical bookstore this past November, and the rest of the retail world should be paying attention.
Why Some Countries Are More Innovative Than Others
Make More Happen

Why Some Countries Are More Innovative Than Others

The United States and Israel, believe it or not, lead the world in patents and startups.