Pini Yakuel

CEO and Founder of Optimove

Pini Yakuel is founder and CEO of Optimove. Hundreds of brands use his company’s software and services to orchestrate and automate highly-effective personalized CRM.

Latest

Collaboration

My Company Cut Down on Emails by 30 Percent With This Simple Hack

As we grew, communication via email, video calls, Slack and IM became overwhelming, and I knew we needed a new model for information sharing.

Growing a Business

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.

Business Ideas

Is Amazon's First Brick-and-Mortar Bookstore the Future of Retail?

The online retail giant opened its first physical bookstore this past November, and the rest of the retail world should be paying attention.

Innovation

Why Some Countries Are More Innovative Than Others

The United States and Israel, believe it or not, lead the world in patents and startups.

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