Pini Yakuel

Pini Yakuel

Guest Writer / Founder and CEO, Optimove
Pini Yakuel, founder and CEO of Optimove, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behavior led him to spearhead the development of Optimove. This market-leading customer retention automation software, empowering marketers to maximize their customers’ value, is used by 100-plus online businesses,.

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A personalized business approach rewards customers and enhances engagement across the customer base.
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The online retail giant opened its first physical bookstore this past November, and the rest of the retail world should be paying attention.
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Why Some Countries Are More Innovative Than Others

The United States and Israel, believe it or not, lead the world in patents and startups.
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