Co-Founder, 7 Second Strategies
Sheena Tahilramani is a co-founder of
7 Second Strategies, a public relations firm based in Pasadena, Calif. She is a graduate of the Tory Burch Foundation Goldman Sachs 10,000 Small Businesses program for early-stage, women-owned businesses.
Turning a blind eye to the actions of industry rivals is a great way to be caught off guard. You'll miss out on valuable insights that can help your company thrive.
In the age of social media, the best publicity stunt reverberates with many echoes.
That other currency of business, whereby you exchange good will for good deeds needs to be handled oh so delicately.
With a well-defined culture, a solid plan and a dedicated officer presiding over strategy, companies can pull ahead of the competition.
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© 2016 Entrepreneur Media, Inc.