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Director, Content Strategy at Klaviyo
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Conferences can be intimidating -- and I know it first-hand.
Some brands ignore SEO because of the long wait for ROI. But they shouldn't. Even a small amount of monthly SEO work can have drastic benefits down the line.
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.
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